Chapter 1723: Box office (1)

This year's New Year is earlier than usual, starting at the end of January.

Director Ji's modern anti-drug "Poppy" last year sold very well. Xia Siyu's

performance almost lost to a film senior and missed the Golden Moon Award

trophy. This year's "The Catcher" is released, and there is also a chance to

hit the Golden Moon Award.

Then there is "Sunrise". After Han Yifan's efforts and substantial profit

margins, an agreement was signed with the theater to guarantee a certain

amount of filming, and it will be released on Valentine's Day on February

14th. This film is partial to literary style, after all, it is a drama

adaptation. In order to take into account both literature and commerce, Bo Yan

did not show off his skills on the mirror, nor did he fragment the plot

editing. On the basis of the original work, some modifications were made, and

there were even some easter eggs in the end. Since it’s Valentine’s Day, a bit

of emotional editing must be done. It does not have the direct criticism of

the original work, but focuses on the emotional entanglement between the male

and female protagonists. Anyway, the investment in "Sunrise" is not big, as

long as it can exceed 200 million box office, it should be able to recover the

cost smoothly.

There was a period of conflict between "God Catcher" and "Sunrise" in the late

stage of the filming, but anyway, unless it is a big hit movie, the garbage

time in the later period is not very useful.

Waiting for the two films to finish, the Golden Olympics are about to open. By

now, Xia Siyu still has nothing to gain. In addition to this Golden Olympics,

she still has four chances, but with four chances, it is almost impossible to

win three trophies. Xia Siyu was already a Buddha himself, and planned to go

to Shang Feier to admit his failure when the time came, and sincerely believed

that he was far behind his mother.

But a momentary surrender does not mean that she will be depressed for the

rest of her life. She will continue to work hard to get her own trophy sooner

after she fights for it.

On the eve of the Spring Festival, on the one hand, she was still filming this

TV series, on the other hand, "The Catcher" and "Sunrise" were about to start

publicity. Especially for "Sunrise", the drama announcement basically only

relies on her and her blunt words. Especially, there are a large number of

fans of Bo Yan now. Although there is no backtracking, the fans who stayed

have less publicity than they used to be.

Xia Siyu is also here, because of the ups and downs before, she rarely has

diehard fans. Although she has become popular recently, a large part of her

fans are Yan fans and passersby fans. Noble passers-by go to the cinema to

contribute a movie ticket at most, but she will definitely not promote or

criticize for you, nor will she fight for you to call.

However, with her and Bo Yan's name, it did attract a group of people's

attention. This year, in the movie market, traffic is no longer popular. But

Xia Siyu and Bo Yan, the two of them still have box office appeal. Bo Yan is

famous for its high-quality films and his acting skills are also good. Xia

Siyu, although there is only a Cannes female match since his debut, she has

never seen Waterloo at the box office. In terms of commercial value, perhaps

she is even higher than Bo Yan.

In particular, the two talented officials announced that true lovers will join

hands to release a movie on Valentine's Day, which can indeed attract people's

attention. Han Yifan had talked with the theaters before. In the early stage,

there were a large number of discounted movie tickets at RMB 9.9 or RMB 1.9,

to seduce the audience to watch. The film party posted the money on their own

and first attracted people to the cinema.

During this period of time, the busier is thin words. In addition to the

filming of the TV series, he is the director of "Sunrise", and he personally

directs and takes the shots. Although the editing is not edited by himself, he

does provide advice. The state of the final movie can be said to be completely

under his control.

As I said before, in order to meet the needs of watching movies, he cut a

version of the film suitable for Valentine's Day. But for the remaining part,

he depends on how the market reacts, and may also make a director's cut

version of the literary and artistic film that Gaowan likes, which he

originally conceived in his mind.

He asked Han Yifan, the drama director, Xia Siyu, and Sun Wujiu, the director

of "Spring Light", to watch this film. He also consulted the master Yu Fenfei

to make sure that there was nothing wrong with it.

Especially in order to cater to young people, the editor under his hand edited

very sour and sweet short dramas, and also did marketing that fits the hot

spots and put them on a certain sound. He and Xia Siyu also often appeared on

the official account of certain music to promote the movie. Li Yiru, who

played the second female role, was also brought in, and asked her to help with

publicity.

The propaganda campaign of a certain sound is overwhelming, and it has also

cooperated with the government to let them put in more promotion. In addition

to other places, there is relatively little marketing.

Bo Yan has to be an actor, a director, and a part-time marketing job. It's a

mess.

The end of the year is the busiest time, but it is estimated that my feet are

not touching the ground. Especially for the marketing projects that he

personally watched, he came back late every night and went out before dawn.

Moreover, there is a TV station, inviting him and Xia Siyu to the Spring

Festival Gala. Like the Spring Festival Gala on the New Year’s Eve in a

certain year, he also had to take time to practice rehearsals. Can't wait to

break a second in half to make it.

**

Finally, it was busy to the New Year's Day.

During the New Year this year, Xia Siyu and Bo Yan returned to Bo's house. The

Bo family was beaming on the surface, especially after the old man was in poor

health, he left the Bosch company to take care of his cousin. Bo Qiliu looked

blessed this year, with a ruddy complexion. Bo Yi did not gain weight, but

looked a little stronger, as if he had exercised muscles. But precisely

because of this, it seemed that he was a little small, and his eyes were

smaller and a little squeezed.

And his dressing style has also changed, even Xia Siyu joked: "Yo, I didn't

find out, you like this style."

Refers to the floral shirt under his black suit. There is even a mobile phone

chain on the phone case. Look at Xia Siwei's. Her mobile phone is clean and

slick, obviously not a couple's.

Sometimes, dressing styles, weird trinkets, and changes in expression packs

may all be affected.

Bo Yi is also quite proud this year. Hearing Xia Siyu's praise can not help

but feel a little proud: "Yes, this is the new style of Paris Fashion Week."

He also said: "I heard that you recently asked Dad to borrow a sum of money."

Xia Siyu also nodded and teased: "Yeah, poor, the family talks a lot, and you

have to collect interest when you borrow money. It's like you, directly

inherited the entire company."

Even Xia Siyu could see the crisis after the burning fire and the flowers

bloom. But he knew, he didn't say it. Anyway, the Bo family has nothing to do

with him. When Grandpa appointed the company to his uncle, he should have

thought that this might happen.