Chapter 31 of "Became the Older Brother of a Top Star"

"Chicken craving~ I'm a chicken craving today."

A famous internet broadcaster, often referred to as a large corporation, was humming a song while tearing open a chicken wrapper.

"Hey, guys. I'm trying to diet and be picky about what I eat, but the song I've been hooked on lately is 'Chicken Craving.' Every time I sing it, I can't stop craving chicken; it's driving me crazy."

So, he couldn't resist and ended up ordering delivery, a touching true story.

"This song keeps playing in my head. Chicken craving~ chicken craving~. I'm going crazy."

He muttered this while tearing into the chicken leg with determination.

Maybe it was because he sang while eating.

The chicken tasted even better today.

- You're just blaming the song.

- You just wanted to eat it, didn't you?

"Of course, I wanted to eat it, but I usually prefer pizza over chicken. But after listening to this song so much, I couldn't help but order it."

- Me too.

- I've been listening to that song a lot lately, and I ended up eating chicken yesterday and today.

- It's a mess here because of the 'Chicken Craving.' Other broadcasts are only talking about that song too.

"Seriously, the visuals of the brother and sister singing 'Chicken Craving' are unbelievable. The woman could easily become a lead actress if she debuted as an actor. And the man, even I, as a man, would fall for him."

- They really are impressive.

- Their voices are so powerful; if they debuted now, they'd definitely become superstars.

- Don't they remind you of JJ?

- Oh, I think so too. If they debut well, they might even surpass JJ.

The broadcaster, who was eating chicken while checking the rapidly scrolling chat, couldn't help but hum the 'Chicken Craving' song.

"Ah, this is really a sickness. I need to stop singing it."

Ever since he listened to that song, he developed a habit of adding 'craving' to everything he said.

"Hey, chicken franchise owners. Have you heard the brother and sister duo's 'Chicken Craving'? Whoever uses this song in their commercial first will be the winner. Go and offer them to be your brand models."

- Haha.

- This video has already surpassed 1 million views and will soon hit 2 million.

- These days, other broadcasters are constantly singing this song, so the promotional effect is really good.

- If they become the model for a chicken brand, they'll probably make a lot of money for a while.

Not only in this broadcast, but many other broadcasters were singing 'Chicken Craving' without being asked.

Moreover, those who mainly did food broadcasts also picked up on the trend and started doing chicken eating broadcasts with 'Chicken Craving.'

Its popularity was rising rapidly.

Of course, there were people who were closely watching this trend.

"'Chicken Craving' is quickly becoming a trend through internet broadcasts and communities. Even though it's not an official song, more and more people around us are enjoying it."

"Another thing to note is that after 'Chicken Craving' became popular, the overall sales of all stores have increased. It's too coincidental to be a mere accident."

Dabul Chicken, famous for its two-piece chicken.

It was quite popular due to its good taste and reasonable price.

However, it hadn't yet made it to the top 5 chicken brands in Korea.

No matter how much they competed on price, they couldn't become number one.

How they marketed to attract customers was also very important.

That's why the people in the marketing team were closely watching 'Chicken Craving.'

"I heard this song from my son. I only listened to it a few times, but the voice in it kept echoing in my head. Haha."

Dabul Chicken's CEO, Geum Gye-ho, smiled as he recalled the adorable faces of the brother and sister he saw in the video.

"So, this song is that popular?"

"Yes. It will soon surpass 2 million views. Since the trend just started, it doesn't seem like it will fade quickly."

"Other chicken brands are probably also closely watching the 'Chicken Craving' craze."

"Hmm. Then we should be the first to approach the brother and sister."

"It would be best if we contact them as soon as possible and have them promote our brand. We haven't selected a promotional model yet, so the timing is perfect."

However, not everyone viewed this phenomenon positively.

"But what happens after the trend fades? The 'Chicken Craving' song is good, but trends usually fade quickly. If the trend fades faster than we expect, we might not see the desired promotional effect."

"That's true. Usually, other chicken brands use famous celebrities as their promotional models. We might just waste money..."

"Then we can sign a short-term contract. Other companies will probably only sign a 6-month contract at most. We can also set it for 3 to 6 months."

The brother and sister hadn't debuted as singers yet.

Moreover, they had only uploaded two videos.

In fact, there have been many one-hit wonders over the years.

What happened to them?

They were quickly forgotten by people.

The brother and sister could also end up like that, but...

"I have a different opinion."

"Yes?"

"Since I was young, I've seen all kinds of fried chicken. But when I see this brother and sister... I just feel happy. You know? Just looking at them makes me smile. They're exactly like that."

CEO Geum Gye-ho smiled happily as he looked at the photos of the brother and sister brought by the marketing team.

"Looking at them, I feel like I'm rediscovering my初心. Yeah, the reason I started frying chicken. It wasn't just to make a living; it was also because my children loved chicken so much. They were so happy when I brought a chicken home after work."

"..."

"At that time, I thought, 'I hope people enjoy my chicken and feel happy.' Just like how I smile when I see this brother and sister, I hope people smile after tasting our chicken. But at some point, I forgot that feeling."

It seemed there was no need to think further.

"Bring the contract. Don't make it short; let's go for at least 2 years."

"Really?!"

"2 years?"

Usually, brand models only sign 1-year contracts.

They need to be popular and trendy to attract people.

But CEO Geum Gye-ho was firm in his decision.

"I think this brother and sister will become incredibly successful. Am I the only one who thinks so? Look at this photo. They're glowing. Even though they haven't officially debuted yet, I think they'll be amazing once they do. By then, they might be like phoenixes, impossible to catch."

"That's true, but... there have been many one-hit wonders."

"Yes, but 2 years is too long, isn't it?"

"What are you talking about? I said at least 2 years. If possible, I'd even sign a 5-year contract."

Seeing CEO Geum Gye-ho's hearty laugh, the employees finally realized he was serious.

# # #

"So, in total, we received offers from seven places."

Who would have thought that our first commercial would be for chicken?

When we first made this song, we were just joking around, but it became a reality.

As the video views skyrocketed, the number of offers increased from three to seven.

"What do you think? Do you want to do a chicken commercial?"

"Of course, I want to!!"

Before I could even answer, Yuna raised her hand enthusiastically.

Her eyes were burning with passion.

"Haha. Our Yuna is really excited. Right?"

Yuna, who can't get enough of chicken, must be thrilled to have the opportunity to be a chicken model. But from what I remember, Yuna didn't become a chicken model in her previous life.

I've seen her as a cosmetics model, but I don't recall her being a food brand model.

"Dad, if I become a chicken model, do I have to only eat that brand's chicken?"

"Hmm? Not necessarily. However, there are rules. Usually, when you become a brand model, you can't use competing brands in public. If you do, you'll have to pay a huge penalty."

We're not going to be on TV or anything.

So, that shouldn't be a concern.

"Phew. I'm relieved. I was worried I'd have to keep eating that brand's chicken."

"What's there to worry about? You just don't have to do it."

"No, I want to. It would be so cool to see my face and my brother's face on the chicken packaging."

It seems Yuna really wants to do it.

"Okay. You can do whatever you want. But which one do you want to do?"

"Hmm-."

While Yuna was looking at the company names, I stepped in.

"Father, what are the contract terms like?"

"Contract terms?"

"Yes. Usually, brand models don't sign long-term contracts. For us, it would probably be 3 to 6 months at most."

Father looked a bit surprised.

"Wait, how do you know so much about this?"

Oops.

I guess my old habits kicked in.

They say even a dog can recite poetry after 10 years.

Having been in the entertainment industry for a long time, I knew a lot about contracts.

"Well... Yoon-sung, many places are offering 3-month contracts. But one place... strangely, they want a minimum 2-year contract."

"2 years?"

A 2-year contract for a brand model?

Such long-term contracts are usually only offered to well-known celebrities, right?

"Which place is it?"

"Here. Dabul Chicken."

Dabul Chicken. Dabul Chicken...

I tried to recall.

What happened to this chicken place later?

"Wow. They made an offer here too."

Yuna let out a short "Oh" as she looked at the proposal.

"Their soy sauce chicken is delicious."

She was already drooling.

"We've ordered from them a few times."

"Dad, they sell a two-piece set at a good price. It's tasty too."

We don't stick to one brand.

Yuna has a strange competitive spirit when it comes to trying new chicken flavors, so she's tried many unusual chicken dishes.

But,

'Will Dabul Chicken still be around in the future?'

As a Korean, you can't live without chicken.

Even if not as much as Yuna, most people eat chicken at least twice a month.

I've tried various chicken brands, but Dabul Chicken wasn't in my memory.

That means,

'Even if it's famous now, it might disappear or shrink in the future.'

I didn't want to sign a contract with a brand that might disappear, but...

"..."

Yuna was holding the proposal from Dabul Chicken with sparkling eyes.

"Do you want to do it there?"

"Yes! They're offering 2 years."

"The length of the contract isn't that important. And what if the chicken place disappears in the future?"

"That's true, but I want to see my face and my brother's face for as long as possible. And if we become models and the company does well, that would be great, right?"

I was momentarily speechless.

Yuna was right.

You never know what will happen in life.

There's no need to think negatively.

But,

"Huh?"

"What? Why?"

At that moment, I was suddenly surprised.

'What is this aura?'

Even though it had nothing to do with music, Yuna's aura was radiating a powerful presence.

Chapter 32