Chapter 94

Lin Qiangsheng returned to the guest room, used the toilet, and took a shower.

The telephone suddenly rang. Lin Qiangsheng, wrapped in a bath towel, rushed out and answered the call. Inside, Emma's voice came through, and he smiled, saying, "It's Emma? Come up, I'm in room 7 on the third floor."

Emma hung up the phone, smiled at the female owner of the hotel, and turned to go upstairs.

The plump female owner poked her buttocks, stretched her neck to look at the girl's back, and muttered, "A blonde girl looking for a Chinese person?!"

After Emma knocked on the door, Lin Qiangsheng was already standing in front of her, dressed in jeans and a white shirt.

Lin Qiangsheng smiled and said, "Welcome, my beautiful Emma! Please come in, my chief designer!"

Emma smiled lightly, nodded modestly, and entered Lin Qiangsheng's room.

Lin Qiangsheng smiled and said, "I brought my own cup. If you don't mind, it's instant coffee provided by the hotel."

Emma smiled and said, "Thank you, Mr. Lin."

After pouring two cups of coffee, Emma had already taken out her design sketches and handed them over with both hands.

Lin Qiangsheng took the portfolio, flipped through the pages, and carefully examined her designs.

Emma was very cautious, watching Lin Qiangsheng's face, extremely anxious, fearing that he would think her designs were not good.

After Lin Qiangsheng looked through them, he took out yesterday's design sketches and smiled at Emma, saying, "I still think your design from yesterday's exhibition is great! I plan to establish a professional clothing company to produce the clothes you designed!"

Emma stood up in surprise and said, "Really, thank you so much, sir! I won't let you down!"

Lin Qiangsheng smiled and said, "I plan to register the company in the United States! That means our future clothing company will primarily sell in the U.S. market."

Emma looked at Lin Qiangsheng in shock and asked, "Why the U.S.?"

Lin Qiangsheng nodded and said, "Yes, is there a problem?"

Emma said cautiously, "But, but, I came to Paris to develop in the fashion capital!"

Lin Qiangsheng shook his head and smiled, "First, I hired you to make money, not to fulfill your fashion dreams! Second, once you become a famous designer, your designs will be fashion! The U.S. is close to Europe, and your clothes can also be sold in France. This is a path, what do you think?"

Emma said helplessly, "I understand, sir!"

Lin Qiangsheng nodded and said, "Our brand's concept is to target young, fiery girls with a casual brand, designing ultra-short skirts that men can't take their eyes off! The less they can look away, the better!"

Emma looked at Lin Qiangsheng in surprise, took out her design for a blue dress, and said in a daze, "Yes, this one!"

"This is a matching dress I designed to highlight the coat!"

Lin Qiangsheng smiled and said, "Forget the coat. I just want the ultra-short skirt! A hot, fiery ultra-short skirt, you understand? Can you design it?"

Emma looked at the blueprint of the blue dress, nodded, and said softly, "I can, sir!"

Lin Qiangsheng smiled and said, "Great! Do you know how to register a clothing company?"

Emma nodded and said, "Yes, sir! Every fashion designer dreams of becoming a master with their own brand, so of course I know! You just need to find a good lawyer, and he will handle it for you."

Lin Qiangsheng nodded and said, "Alright, Miss Emma, please take me to a lawyer to register the company. Choose a reliable one."

Emma smiled and said, "I'd be happy to, sir!" The two left the hotel and took a taxi to a street Emma had designated.

It is said that lawyers in Paris are very unreliable, and there are many who drag their feet after being paid. Since Lin Qiangsheng was a foreigner and unfamiliar with the area, he asked Emma for help. She had studied in Paris for four years and knew a bit about it.

The two found a medium-sized law firm and made an appointment with a female lawyer named Celia. Seeing there was still time, Lin Qiangsheng found a print shop on the street. He read the draft in English, and the typist printed out the business negotiation invitation letter in English.

Lin Qiangsheng saw an old typewriter there, which looked exactly like the one at the end of the "Hunter" series.

After getting the draft, Lin Qiangsheng immediately returned to the law firm.

Emma was anxiously waiting at the law firm. When she saw him return, she stood up in surprise and said, "Sir, you're back!"

Lin Qiangsheng smiled, waved his hand, and said, "Don't worry, I won't run away!"

Emma smiled awkwardly. After waiting a bit longer, they were arranged to meet the lawyer.

In an office, Lawyer Celia took the initiative to shake hands with Lin Qiangsheng and smiled, saying, "Hello, Mr. Lin! Celia is very happy to meet you!"

Lin Qiangsheng smiled and said, "Me too!" He took out a stack of documents from his backpack, patted them, and said, "I hope to register several trademarks, globally! Additionally, I want you to register a U.S. company for me."

Celia smiled and said, "No problem, Mr. Lin! If you want global trademark registration, I recommend the Madrid International Trademark Registration, which is the most convenient trademark registration method now!"

Lin Qiangsheng nodded and said, "As long as it can be done!"

Lin Qiangsheng and Celia signed the agency contract, and then he handed over the trademarks and names to Celia.

The first trademark was Xpress women's clothing, the second was JACK&JONES men's clothing, and the third was the Hyundai car logo, an ellipse with a tilted H inside.

Xpress women's clothing is a casual brand targeting lively and fiery girls aged 16 to 25, with ultra-short skirts as the main product.

JACK&JONES was born in 1989, specializing in European-style men's clothing.

In 1991, the first JACK&JONES store opened in Trondheim, Norway, and then it began to create a wave of European men's clothing worldwide.

Lin Qiangsheng was also a fan of European men's clothing!

The Hyundai car logo, the specific adoption time is unknown. It is estimated that Hyundai paid the media to hide it. However, Lin Qiangsheng learned that Hyundai adopted the oval H logo in the late 1980s. In 1979, the company's cars still used letter logos. Lin Qiangsheng directly changed it to the Chinese pinyin "XIANDAI," letting the Korean pinyin go to hell!

After Celia reviewed them, she said that she would first check the international trademark directory to see if there were any identical trademarks. If everything went smoothly, the trademark registration would be completed and effective within 9 to 12 months. The trademark would be protected in many countries worldwide, including China. As for registering the U.S. company, some materials would need to be submitted, and it would take about 20 working days to complete.

Lin Qiangsheng smiled and shook hands with Celia. He then paid a large sum for trademark registration and agency fees, totaling nearly $80,000, which really hurt his pocket!

Lin Qiangsheng and Emma left the law firm. Looking back, he said to Emma fiercely, "Emma, my ultra-short skirts must be hot and fiery, the hotter the better! I need to earn back these $80,000! It's too expensive! F...!"

Emma said, "You're really rich, registering several trademarks and letting them sit there. Of course, it's expensive! Besides, you want global registration!"

She then asked, "Which one is the company that hired me as a designer? The one in the U.S.?"

Lin Qiangsheng nodded, sighed, and said, "It's Xpress! We must make Xpress ultra-short skirts successful and earn money! Otherwise, I'll have wasted so many dollars!"

Emma said confidently, "Hiring me, you won't regret it! Also, trust your judgment!" It felt like investing in Emma's designs. Emma unconsciously had a sense of entrepreneurship.

The two got into a taxi and kept discussing. They finally decided that Emma would return to the U.S. first. She lived in New Jersey, close to New York, about an hour's drive to Manhattan.

Lin Qiangsheng decided to rent her garage as the design site for Xpress ultra-short skirts, and Emma was very enthusiastic about planning. Lin Qiangsheng found that this American girl was very straightforward, almost too honest!

She was truly a "Northeasterner" of America!

The two exchanged contact information, and Emma gave Lin Qiangsheng her home address and phone number. Lin Qiangsheng prepaid Emma one month's salary, $3,000, plus $1,000 as a company startup fund.

This was not a small amount. In 1979, many computer companies started with much less.

After Emma returned to the U.S., she needed to design several sets of ultra-short skirts within a few months and contact workshops to produce a batch of goods.

The general process for fashion distribution is market research, design, pattern making, sample production, mass production, transportation, and retail.

For Lin Qiangsheng, market research was unnecessary because he knew that cheap ultra-short skirts would create a strong fashion trend in the U.S. in the coming years, generating billions of dollars in sales!

Design would be handled by Emma, and Lin Qiangsheng would provide input. He knew what ultra-short skirts would be popular, so there was no need to worry about that. In terms of fabric selection and sample production, Lin Qiangsheng trusted Emma's abilities. She was a graduate of the Paris Fashion Union College, where students have a solid foundation, strong discernment, and excellent practical skills in fashion production.

Mass production and transportation were not issues, as there were many workshop clothing factories in the U.S., and the transportation industry was well-developed. The biggest challenge was retail. The choice of release and initial sales locations required careful consideration. Franchising would be a matter for after the ultra-short skirts became popular.

Lin Qiangsheng was so confident in ultra-short skirts because they were cheap, ranging from $20 to $30 per piece, and sometimes even a few dollars during sales. This was a historically successful business model. The demand for ultra-short skirts was high, as women could wear them for travel, at home, on the beach, and on the sofa.

If it didn't succeed, it would definitely be due to his own mistakes!

Finally, Lin Qiangsheng decided to indulge himself.

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