Chapter 16

"From 22:30 to 24:00 on Saturday, one million per episode, and from 19:35 to 24:00, five million for the peak night. I will arrange the advertisements during the broadcast period, and the revenue will be mine. If the ratings do not reach 2% within three episodes, the program can be cut, but the fees will still be paid. Any provincial satellite channels interested, please contact Evolution Media."

If no one buys my program at a high price, then I will buy the broadcast time at a high price from you.

Many people think that being a spendthrift is a passive choice.

Little did they know that Wang Zixuan never intended to sell the gold mine of "The Voice of China" from the beginning.

Wang Zixuan's Weibo post caused another wave of exclamations.

After 22:30, it is no longer prime time. Except for the few days of the Top 10 competition of "Happy Girl," the advertising revenue for the same time slot on Mango TV is only about 600,000. Moreover, if the ratings do not reach 2% within three episodes, the program can be cut, and all fees will still be paid.

Although in the past, TV stations paid for programs and gave a small portion of the advertising revenue to the production companies, there has never been a precedent for a production company to pay for airtime and collect all the advertising revenue.

However, the price offered by the spendthrift is almost twice the advertising revenue of most TV stations during that time slot, and for some poorly performing TV stations, it can even reach three times. There is no need to pay for program procurement.

Who wouldn't be tempted? Only a fool would not be.

Of course, the three TV stations with the highest advertising revenue—CCTV, Beijing, and Shanghai—would not be attracted by this more than ten million.

Mango TV and a few other stations have their own talent shows with high ratings. After deducting the small production costs, they can still earn tens of millions, so they would not "give up the big melon for the small sesame."

Only those TV stations without talent shows expressed their willingness to cooperate with Evolution Media first. A few TV stations with their own talent shows that were barely alive and not very profitable decided to abandon their own shows and introduce "The Voice of China" to take a chance.

According to the regulations of the State Administration of Radio, Film, and Television, a satellite channel can only host one talent show, which is why "Happy Girl" and "Happy Boy" are not held in the same year.

It cannot be denied that the ratings of these TV stations that actively contacted are not high, but Wang Zixuan is not worried that "The Voice of China" will be buried. He just asked Chen Zuming to patiently let these TV stations compete and then select the partner.

Of course, he is not trying to reduce the purchase fee. He is not so petty as to go back on his word for a little money. He just wants the cooperating TV station to do more promotion for "The Voice of China."

After purchasing the airtime, the cost of "The Voice of China" increased again.

Although all the advertising revenue goes to Wang Zixuan, no one in the industry thinks that "The Voice of China" can make money.

Because in 2009, the total advertising revenue of "Happy Girl" was only 110 million yuan, and "Happy Girl" still had the brand effect of many years.

Although "The Voice of China" has created a lot of buzz before its broadcast, the ratings are uncertain, and advertisers will not buy it, making it difficult for the revenue to exceed that of "Happy Girl."

A loss of over 100 million yuan for the spendthrift seems inevitable.

There is even a high possibility of losing all the capital.

The second episode of "Happy Girl" had a rating of over 2%, but more talent shows have never exceeded 2%.

It is almost impossible for "The Voice of China" to have a rating of over 2% in the first three episodes. If the cooperating TV station really cuts the program at that time, Wang Zixuan will only have the advertising revenue from three episodes.

Amid the hype of "The Voice of China," on November 3, the London gold price strongly broke through the previous high. On November 4, Wang Zixuan closed his 1,000 long positions at $1,085 per ounce, which he had opened at $1,043 per ounce, netting a profit of $4.1 million, bringing his account balance to $10.14 million. He then opened 3,000 long positions at $1,085 per ounce, worth $325.5 million, with a leverage of 32 times.

Wang Zixuan proudly posted a screenshot on Weibo: "37 days, earned over $7 million, the goal I boasted about before seems not hard to achieve. Hahaha..."

This Weibo post immediately attracted many comments from netizens, with the usual comments from his "wife" group taking the lead.

"Hubby is so awesome."

"Hubby is so handsome."

"Finally, no need to worry about the spendthrift going bankrupt early and 'The Voice of China' being killed."

After a netizen posted a teasing comment, many others copied it.

"Finally, no need to worry about the spendthrift going bankrupt early and 'The Voice of China' being killed."

"Finally, no need to worry about the spendthrift going bankrupt early and 'The Voice of China' being killed."

"Finally, no need to worry about the spendthrift going bankrupt early and 'The Voice of China' being killed."

During this period, Wang Zixuan's series of spendthrift investments made "The Voice of China" famous, but also led many netizens to mock that "The Voice of China" might not even be completed before Wang Zixuan goes bankrupt.

Amid various voices, on November 5, the approval for "The Voice of China" was finally granted.

Upon receiving the approval, Wang Zixuan asked Chen Zuming to prepare for the launch press conference of "The Voice of China."

These days, Chen Zuming has been extremely busy, contacting stars, directors, hosts, and handling various company affairs, almost to the point of collapse. However, the pleasure of waving checks around made him suffer but also enjoy it.

Chen Zuming contacted the four mentors and the celebrity judges for the auditions and scheduled the press conference for 15:00 on November 9 at the China Grand Hotel, with the four mentors and several celebrity judges attending.

Chen Zuming sent out invitations to major media outlets, and Wang Zixuan also posted a Weibo.

This Weibo post also attracted many netizens to forward and comment.

"Hubby is so handsome."

"I want to see hubby."

"Hubby is mine."

"Is the spendthrift program finally starting?"

"Looking forward to the most dazzling program."

"Fan group 72809621"

"Looking forward to it, waiting for 'The Voice of China' news every day, glad it wasn't killed by the evil SARFT."

...

During this period, Wang Zixuan posted Weibos every day, and his "wife" group grew significantly.

Every day, countless "wives" brushed his Weibo online.

After posting this Weibo, Wang Zixuan rarely posted again, waiting for the press conference to make a big splash.

However, the tree wants to be still, but the wind won't stop. On November 7, Wang Zixuan's Weibo fans broke one million.

This news immediately attracted widespread media coverage.

Relying on posting a few photos and life reflections every day, and most importantly, the spendthrift news of "The Voice of China," he managed to attract one million followers.

What does this mean?

Many media outlets don't even have one million readers.

If you have more than 100 followers, you are like an internal publication; more than 1,000, you are like a bulletin board; more than 10,000, you are like a magazine; more than 100,000, you are like a city newspaper; more than one million, you are like a national newspaper; more than ten million, you are like a TV station; more than 100 million, you are like CCTV.

This vividly illustrates the influence of Weibo at different follower levels.

Although Wang Zixuan's Weibo influence cannot be said to be the same as a national newspaper, the number of people who read his Weibo every day is certainly not less than the readers of a national newspaper, and many media outlets also forward his Weibo.

To some extent, Wang Zixuan's Weibo influence even exceeds that of a national newspaper.

In terms of reader purchasing power, Wang Zixuan's Weibo followers are also quite valuable, as most of them are young people.

Young people are the main force in fashion consumption.

Although Wang Zixuan spends money every day, clearly not lacking money, some companies still approached him with a testing attitude, hoping he would post some advertisements on Weibo.

Wang Zixuan naturally would not post Weibos for a little advertising fee.

The happiest was Sina. Sina Weibo had been in public beta for less than three months, and the number of Weibo users had already reached over three million.

In the previous life, Sina Weibo users only broke one million on November 2.

The main reason, of course, was that Wang Zixuan used Weibo as the exclusive channel for news releases, posting spendthrift news every day, attracting many fans of singers and talent shows, as well as young people. Even the media obtained many messages from Wang Zixuan's Weibo, besides tracking and interviewing Chen Zuming.

Wang Zixuan's Weibo fans breaking one million was also three months earlier than Yao Chen's fans breaking one million in the previous life.

Would Wang Zixuan do free publicity for Sina?

Obviously not.