Chapter 29

On Friday, the 11th, Wang Zixuan didn’t go to the company to host the interviews; he just posted a Weibo wishing everyone success in their interviews.

The generous benefits attracted many people to apply, and Wang Zixuan arranged for five teams to handle the interviews, which lasted until the evening.

On Saturday, after the "China's Got Talent" preliminary auditions had been held for twelve days, the region with the highest number of participants finally announced the end of the auditions.

Nationwide, over 400 people passed the preliminary auditions.

To prevent the contestants from being exposed, the various regions sent audio recordings of these people to Beijing, and Hong Tao would select 100 of them to enter the recording phase.

Wang Zixuan also posted a Weibo: "The 'China's Got Talent' preliminary auditions have successfully concluded, and it is expected to start broadcasting in January. On December 15th, we will hold an advertising tender. A small bet: if the average viewership is less than 4%, it will be free; for every additional percentage point, the advertising fee will increase by 30%. The corporate image must be healthy. Interested companies can sign up, and the winning companies will need to pay 150% of the base price as a deposit. Contact number: xxxxxxx"

This Weibo post immediately drew a large number of netizens to forward and comment.

"Husband is so confident."

"Husband is going to waste money again."

"What a good person, offering free advertising."

"That's just being任性 (reckless)."

"3% is already very good, 4% is too difficult."

People in the television industry also commented one after another.

After the "China's Got Talent" preliminary auditions were held, everyone believed that the show’s ratings would not be low, especially with Wang Zixuan’s recent popularity. The peak night’s highest rating might really break 5%, but no one thought the average rating could reach 4%.

After all, "China's Got Talent" was broadcast too late.

Except for Wang Zixuan’s brain-dead fans, almost no one believed he could win.

After a thorough analysis, the major advertisers contacted Evolution Media one after another.

If the ratings were less than 4%, they wouldn’t have to pay a cent.

If the ratings exceeded 4%, paying a bit more for advertising would be worth it, and Wang Zixuan’s fans were mostly young people, the main consumers of many companies. As long as it could serve as publicity, they were not stingy with advertising investment.

Wang Zixuan played such a high-stakes game, and many companies expected him to raise the bar, but when the price list from Evolution Media was released on the 15th, many companies still wanted to curse.

Each advertisement’s base price was three times that of "Happy Girl," and the sponsorship fee was as high as 100 million.

These were all base prices; if multiple companies competed, the base price would be bid up.

Many companies were aiming for a free advertisement, and the number of companies participating in the advertising tender was more than the 2010 CCTV advertising tender held in November.

Although they thought Evolution Media was cheating, during the bidding phase, many companies bid as if they were really not spending any money.

The sponsorship fee soared even higher due to the competition between Mengniu and Naisi, with Naisi finally winning with a high bid of 300 million, which was just the price for a 4% rating.

Last month, Mengniu had just paid 230.5 million for the sponsorship of the first half of 2010’s CCTV special theater, and "China's Got Talent" had only ten episodes, which would last at most two and a half months.

Last year, Naisi had bid 305 million for the sponsorship of the entire year of 2009’s CCTV special theater.

Naisi’s high bid of 300 million for the sponsorship of "China's Got Talent" clearly had the reason of betting that the ratings would not reach 4%.

The high deposit for the sponsorship rights limited many companies from joining this high-stakes game, and the 15-second advertisement slots also saw many companies bidding for free.

In a gambler’s mindset, one after another unbelievable advertisement prices were bid.

If Wang Zixuan hadn’t required the winning companies to pay 150% of the base price as a deposit, there would have been even more shocking prices.

Wang Zixuan didn’t go to the scene but posted a Weibo after the bidding ended: "The advertising tender has concluded. If the average rating reaches 4%, the advertising revenue will be 780 million, and the sponsorship fee will be 300 million. Thank you, all the major advertisers. I hope to see a few more 30% increases, hahaha!"

This Weibo post also drew many netizens to comment.

"What a beautiful dream."

"Probably going to lose everything."

"If the ratings are less than 4%, we will boycott these companies."

"All bad people, cheating my husband."

...

The next day, all the media reported on the "China's Got Talent" advertising tender, and the winning companies like Naisi were also mentioned, which was a form of advertising.

Although the bidding prices were extremely high, the various comments still believed that companies like Naisi had made a very successful advertisement.

A simple calculation was also made.

This year, "Happy Girl" had an average rating of 2%, with advertising revenue of 110 million and a sponsorship fee of 60 million.

If "China's Got Talent" had a 4% rating, the advertising revenue should be 220 million, and the sponsorship fee should be 120 million.

The actual winning bid prices for advertising were 250% higher than the normal price, and the sponsorship fee was 150% higher than the normal price.

The excess part was the irrational component of betting that "China's Got Talent" would not reach a 4% rating, which wasn’t too outrageous. Because there was a high possibility that they wouldn’t have to pay a cent.

Even if "China's Got Talent" broke the 4% average rating, the additional advertising fees they would pay wouldn’t be that much.

Because this high-stakes game made "China's Got Talent" a topic of many media reports and comments even before it aired, which was additional advertising.

If they advertised on other programs, there wouldn’t be so many media reports, nor would there be so many people paying attention.

Moreover, Wang Zixuan’s lavish investment ensured that "China's Got Talent" would be a high-end, premium program, and the brands of the advertising companies would also be无形 (intangibly) improved.

In short, no matter what, companies like Naisi were the winners.

In the analysts’ calculations, Wang Zixuan was the biggest loser.

If "China's Got Talent" didn’t reach a 4% rating, he would gain nothing from television and could only recover some costs through performances and other means. A conservative estimate would show that Wang Zixuan would lose over 150 million.

If it reached 4%, Wang Zixuan would make a huge profit, earning about 1 billion from television alone, and if the performance and other channels were developed well, he could earn a few hundred million more.

In that case, without a doubt, "China's Got Talent" would set a record and become the most profitable program.

Unfortunately, the probability was too low.

Everyone’s comments were that Wang Zixuan was a good person, using money for charity and offering free advertising for companies.

Wang Zixuan didn’t refute it; he just quietly stayed at home and enjoyed being a handsome man.

After Hong Tao and his team listened to the audio recordings for several days, they also selected 100 contestants to participate in the recording, which was scheduled to start on the 19th.

On the evening of the 17th, the U.S. released positive economic data, causing the dollar to rise sharply and gold to weaken.

During the few days Wang Zixuan was resting, London gold only fell a few dollars, mainly consolidating.

Seeing that the gold price weakened under the influence of the U.S. data, Wang Zixuan felt that gold might break the consolidation platform of the past few days, so he placed a 1 million hand short order to test the market.

The Chinese predator, who had been absent for a few days, made a move.

Many investors immediately cheered upon seeing the terrifying short orders on the market, finally having some action.

During the few days Wang Zixuan was absent, gold had been in a sideways consolidation, making everyone feel that Wang Zixuan’s judgment was precise, and once he made a move, there would definitely be some action.

A large number of followers quickly flooded the market, pushing down the gold price.

Seeing the trend forming, Wang Zixuan placed another 1 million hand short order to continue pushing down the gold price.

Seeing the predator’s determination, more and more followers joined in.

The gold price fell straight down.

At the close, London gold fell by 3%, and the funds in the three accounts operated by Wang Zixuan reached 37 billion dollars, holding 4 million hand short positions, worth over 440 billion dollars, with a leverage of less than 12 times.

The news of the predator’s victory again spread from the investment world to the media, dominating many headlines, making the world know that this predator, more ruthless than Soros, was still bearish on gold.

(Thank you to the book friends "Jishi Fen Shen V" and "Beiyue Xi?" for the 100 RMB tip)

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