Chapter 356: The user is king!

"What does Sir Alex mean~?"

Li Mansion, main hall.

After listening to Li Zexuan's words, Sun Huaiyuan frowned and asked.

"Hehe, I understand what the shopkeeper Sun means. In the past, our Qiquge’s

scooters and Quyuan Plows were simple to manufacture and cheap. Those

customers who have membership cards can enjoy discounts, but compared to the

membership card itself. Value, treasurer Sun, you may think that the profit we

let out is not worth mentioning!"

"Now we have newly developed new carriages, which are relatively cumbersome to

manufacture. Each one takes a long time and the price is high. If we calculate

according to the discount system of the previous membership card, we have to

make a profit for a new carriage. More than four hundred times. At this time,

shopkeeper Sun, you think we have made too much profit compared to the value

of the membership card itself. Is that true?"

Li Zexuan analyzed it with a smile.

"Uh~~"

Sun Huaiyuan's face blushed, listening to Li Zexuan's words, how did he feel

that he had become a profiteer who didn't believe in his words, and who had

forgotten his justice! He embarrassed:

"This...this is like this!"

"Haha! Shopkeeper Sun doesn't have to be embarrassed, these are human nature,

understandable!"

Li Zexuan smiled kindly, and then said: "As the saying goes, one leaf is blind

and you don’t see Taishan. You can look at this issue from a different

perspective. A red supreme membership card is five hundred, and one hundred is

fifty thousand. First of all, the membership card can be Let us get a large

amount of working capital in a short time. With sufficient working capital, we

can expand the scale at any time, recruit more people, produce more goods, and

ultimately make more money. This is what is called Money makes money!

Shopkeeper Sun, you must have heard of it too!"

Sun Huaiyuan nodded thoughtfully, Li Zexuan smiled and continued:

"Secondly, every person who has bought a membership card in our Qiquge, after

using our sophisticated products, will become a potential user who comes to us

again for consumption! Here, I will tell you a very important thing. Concept-

user volume!"

"The superiority of the products we sell at Qiquge is beyond doubt! But

compared to those old shops, we still lack the foundation. In other words,

what we lack is a huge number of users! There will be more and more types of

products in the Pavilion, and no one can guarantee that our things will not be

copied by others. At this time, the potential value of users will be

reflected!"

"You can think about it, those members are used to buying things in our

Qiquge. Even if they see similar things elsewhere, they will definitely give

priority to our Qiquge! Is this true? ?"

Sun Huaiyuan frowned and said, "But if things in other places are cheaper than

ours, those members shouldn't buy them here, right?"

"Hey~!"

Li Zexuan shook his head and said with a smile: "Even though their prices are

cheaper than our original prices, can they be cheaper than our member

discounts? You know, our Qiquge Workshop has the best craftsmen, the most

professional and the most advanced. Our production model is definitely the

cheapest! If someone wants to fight a price war with us, we definitely have

the confidence to fight!"

"In addition, I have other intentions for you to speed up the development of

membership! With the advancement of various technologies in our workshop in

the future, many new products will be launched one after another, and those

people usually stay when they apply for membership. Those who have an address

and buy members have certain spending power. Every time we can send the flyer

to the place where the members live, they have used the things of our Qiquge

before, and they must know us With the excellent quality of Qiquge’s products,

they will have a great possibility to buy our new products. In this way, we

can quickly turn the technology of the workshop into money, without additional

promotion at all."

Modern society is an era where users are king. Many new brands, such as (Didi)

Travel, Are you hungry, OFO, etc., in the initial stage, they collected a

large number of users in a short period of time through the behavior of

continuously throwing money, and then based on this large number of users,

accurate Push relevant business information and establish an effective

business model to achieve long-term profitability.

This act of reposting money is the so-called Internet thinking. In the Tang

Dynasty, there was no computer or network, and communication was not as

developed as in modern times. If Li Zexuan copied this kind of Internet

thinking mechanically, he would only kill himself.

So he can allow a portion of the profit to accumulate users, but he has his

own bottom line, that is, no matter whether he loses money in the early or

late stage, he must ensure his own interests first, otherwise it is easy to

cause the capital chain to break. He now pays attention to cash. King and

users are king!

The current membership discount system of Qiquge only makes 30% to 40% of the

profit. He still makes a profit. After the user base grows, he will show the

fangs of the capitalist, just like some modern takeaway platforms. , At the

beginning, there were a lot of red envelopes, and the discounts were

particularly large. A meal cost three or four yuan. In the later stage, the

red envelopes are less ~www.mtlnovel.com~ there are fewer discounts, but you

are used to ordering takeaways~ ~!

"The Lord is wise! Admire the old man!"

Li Zexuan's remarks surpassed the commercial theory of the times, and the

amount of information was too great. After Sun Huaiyuan savored it for a long

time, he nodded if he had realized it, and sincerely worshipped.

"Haha! This is just a humble opinion! Shopkeeper Sun, you just want to

understand!"

Li Zexuan waved his hand and smiled. Then he suddenly rolled his eyes and

said, "Um! Actually, there are a lot of discounts on the red supreme

membership card, but we set the rules at the beginning, so we definitely can’t

go wrong, but in the future we The price of each product can be increased by

another 20 to 30%. In this way, not only will it attract others to apply for

membership cards, but it will also ensure sufficient profits for us!"

At present, Qiquge's products are generally priced at about 60% higher than

the cost of the product. If you use the Supreme Membership Card for a

discount, only about 20% of the profit will be left. That's why Li Zexuan

thought of this "bad idea".

"Hmm, this idea is good, this idea is good!"

Previously Li Zexuan said that users are king, and they are all invisible and

intangible benefits. Compared with those, Sun Huaiyuan prefers the visible and

tangible benefits. Therefore, hearing Li Zexuan say that, Sun Huaiyuan is like

a chicken. Nodded quickly like a peck of rice.

"Haha! Let's do this first! Shopkeeper Sun might as well stay and have lunch

together!"

Li Zexuan put down the water cup and smiled.

"Hey! No need, no need! Sir Sir, please go ahead and don't bother me! Say

goodbye!"

Sun Huaiyuan hurriedly got up, waved his hand and said.

"Then you go slowly!"

Li Zexuan smiled, and didn't force it. Sun Huaiyuan was more concerned about

the status gap, even if he was forced to stay, he would not eat well.

………………………

Second!

(End of this chapter)