Chapter 20 of 100
Chapter 20
9 min read2,232 words
"Electric shaver!" Song Chen said casually, throwing out a word and looking at Liu Jun, "You have one at home, right?"
"Uh, a Philips one, it seems to cost a few hundred yuan!" Liu Jun asked in surprise, "Why are you asking this?"
"The cost of something that costs a few hundred yuan is only a dozen or so yuan! Most of it is brand premium!" Seeing Yang De frowning tightly, Song Chen smiled, "I'm just pointing out a product. My point is to do small appliances! The major appliance market is now fiercely competitive, and ordinary people don't have the capital to enter. But small appliances are different. They require less capital, have higher profits, and more importantly, it's easier to come up with some new inventions..."
Seeing Yang De looking at him with a burning gaze, "For example?"
"For example?" The others almost subconsciously threw out a question.
"Since there are electric shavers, why can't we invent an electric toothbrush? When frying eggs, why can't we invent an electric mixer to replace the work of stirring by hand?" Song Chen smiled slightly, giving two examples, but he was also wondering if these products had already appeared on the market.
"Can these things make money?" For Song Chen's idea, Zhai Yue felt very doubtful, "Having a toothbrush is enough, why use an electric toothbrush to complicate things? Why use an electric mixer for something you can do by hand?"
"No... This seems to be a market!" Yang De frowned tightly, but seemed to have some ideas that weren't quite clear.
"Taking the electric shaver as an example, it is indeed a market with fierce competition, but you need to compete on price and quality! As long as you don't directly confront them, first spend effort to capture the low-end market, then gradually improve the quality and reputation of your products!" Song Chen pondered for a moment and continued, "And inventions like electric toothbrushes... once you launch them, with bold and distinctive advertising, you can form a huge monopoly market in a short time before others can copy them! These profits..."
"Are all yours, a market from nothing, this is a huge profit!" Yang De exhaled, his burning gaze flashing with excitement.
Talent! Truly impressive, this person is so smart, how did he grow up like this! Liu Jun and Ye Lin looked at each other, both in admiration.
And Zhang Ruoxi was enchanted by her boyfriend's "wise" charm when he was deep in thought.
"Starting a small appliance company in a short time, importing equipment from abroad, hiring and training people? Do we have to start from scratch? Isn't that too troublesome?" Shi Tao pondered, his gaze on Song Chen shining with unusual light.
"Why is it troublesome?" Song Chen was not at all bothered, "The state is retreating and the private sector is advancing, isn't that the situation? Are there not many electrical companies on the verge of bankruptcy?"
"Wow!" Zhao Lin's eyebrows shot up, hearing the gasps around her.
Jiang Yan was slightly taken aback, "You mean... state-owned enterprises?"
"Of course!" Song Chen smiled, looking at the excited Yang De and nodding, "Actually, if Brother Yang has about two million yuan in capital, I have a better idea to recommend to you! I think it's also suitable for you people with capital and energy. The most important thing is that it's relatively easy, but the period of huge profit may not last long, and it will be greatly affected by policy! Not as stable as a small appliance company, with low investment, high profit, and a long return period!"
"Hmm? What is it?" Unconsciously, the excited Chen Daohui was already sitting on the armrest of the sofa next to Song Chen.
"Is it an internet cafe?" Zhang Ruoxi asked Song Chen with a smile, seeing him first surprised, then smiling and nodding, she said happily, "When you mentioned it would be affected by policy, I thought you were referring to this!"
"Is an internet cafe very profitable? I've tried it, the internet fee is a dozen or so yuan, just listening to music on the computer and chatting on BBS!" Zhai Yue pondered.
"Internet cafe..." Song Chen was silent for a moment, then said calmly, "Huge profit! If managed properly, like my computer room, it will recover the investment in half a year, at most one year!"
"Wow!" Another gasp, Yang De stared at Song Chen in surprise, "You mean, with an investment of two million yuan, it will definitely recover the investment within a year?"
Song Chen smiled and nodded, "But there are a few points to note. The initial investment for an internet cafe is large because the price of electronic products is high! Electronic products are known for their high prices and short update cycles! In other words, besides worrying about policies and unclear responsibilities of relevant departments, you must also invest heavily every two to three years to keep the hardware configuration of the internet cafe's computers from falling behind! Otherwise, the 'peaches' you cultivate will eventually be picked and eaten by others—because the hardware configuration of later entrants will inevitably be more advanced, which is unavoidable!"
"Even so!" Ye Lin stroked his chin in thought, "An internet cafe seems to be a good business, I find it very interesting! Liu Jun, what do you think?"
"In my opinion, there's no need to look further! Let's go with the internet cafe. Once it makes enough money, we can decide whether to invest more later! Who knows, the policy might not allow internet cafes in the future!"
Liu Jun's words were full of oddity and short-sightedness, and Song Chen couldn't help but laugh, "I know all of you come from wealthy families, so there's no need to agonize over whether to start a small appliance factory or an internet cafe! Following the usual practice of people from Dongou, each of you can take money from your families and invest together! If your parents and grandparents are willing to invest, wouldn't it be even easier for you?"
Chen Daohui, however, shook his head in disagreement, "The money earned by our grandparents is theirs, not ours! At least not for a long time! Among us, a few, like Yang De, Shi Tao, and Liu Jun, are not the eldest sons in their families, so many things are not up to them!"
Yang De, Liu Jun, and Shi Tao seemed to recall something, their expressions darkening, and they nodded in agreement.
Song Chen leaned back on the sofa, one hand on the back of the sofa behind Zhang Ruoxi, the other holding her white, soft hand on his knee. He lowered his head, admiring it, and said calmly, "I'm in a tight spot, so I can only borrow money from the bank to start a business. You have capital, so you can borrow money from your parents! Borrowing from the bank incurs interest, but borrowing from your parents surely won't require interest, right?"
Yang De's eyes lit up, looking at Chen Daohui, who smiled slightly, then at Liu Jun and Ye Lin, who both nodded silently.
Of the four women present, except for Zhang Ruoxi, who smiled without speaking, Zhao Lin, Jiang Yan, and Zhai Yue looked at each other and said with a smile, "In that case, I can also contribute a little pocket money, don't look down on it!"
Yang De nodded, looking at Song Chen with unprecedented respect, "Let's put the small appliance factory aside for now, Xiao Chen, where do you think the internet cafe should be located?"
Song Chen smiled confidently and said, "Naturally, in a bustling area with high consumer activity! However, to save costs, there's no need to focus on storefronts; nearby commercial buildings can also be considered! Most importantly, advertising banners! Before the investment prospects of the internet cafe industry become clear, advertising is the best weapon to make your internet cafe red-hot in Dongou and monopolize the internet market in the relevant area, leaving a deep impression on all the people in Dongou! So advertising expenses must not be spared!"
Yang De listened solemnly, carefully noting down Song Chen's words.
Song Chen pondered and added, "The initial scale of the internet cafe's computers doesn't need to be too large, about a hundred should be enough! Later, you can invest more based on the usage situation! This way, most of the remaining funds can be used for decoration and other expenses! For this, a green, clean, and clearly divided internet environment is absolutely essential! Green and clean don't need explanation, you know. By 'clearly divided,' I mean isolating the public area and segmenting the customer base, such as smoking areas and private rooms! Of course, bosses who don't pay attention to these can still make a lot of money, but if a similar internet cafe appears nearby, unless the market is far from saturated, customers will inevitably choose the clean and clear internet cafe! These soft investments you must pay attention to!"
"By 'green,' as the name suggests, it means lush green—don't plant real plants, but buy some artificial plants to hang up..."
Song Chen spoke confidently and without reservation, and the "shareholders" preparing to invest listened in agreement. Zhang Ruoxi found it interesting, as the oldest person present had gone from initially looking down on the youngest boy to now admiring and following him, clearly indicating that her man was a person of great ability!
Zhang Ruoxi thought to herself.
If Song Chen knew what Zhang Ruoxi was thinking, he would surely be embarrassed, because most of what he said in the evening was based on what he had heard and seen, and had nothing to do with his own abilities. However, similarly, people in their thirties and forties generally have a broader perspective than teenagers and young adults! When faced with certain situations, even if they don't understand them, they can analyze them based on their experience and at least get it right most of the time.
But when high school and college students encounter these situations, they are mostly clueless and overwhelmed!
This is a matter of experience, not intelligence.
Unconsciously, time flew by, and by the time Song Chen finished talking about the relevant matters of investing in an internet cafe, it was already 1 a.m.! Everyone was shocked by their unusual focus and also by Song Chen's foresight.
Because Song Chen not only talked about the details of investing in an internet cafe, such as diversified operations within the internet cafe: restaurants, snack shops, and the integration of cigarettes and beverages; he also discussed strategies to deal with potential future changes—chain operations of internet cafes.
So from the beginning, Song Chen advised Yang De to value the brand and operations, including the brand of the small appliance factory!
"It's too late, the dorms are closed. Zhao Lin, you and Zhang Ruoxi can't go back. Why don't you wait, I'll call the International Hotel to get you rooms!" Yang De looked at his watch and sighed, "Nothing in school or elsewhere has left such a deep impression on me as tonight. This is the first time I've forgotten the passage of time—except for sleeping!"
"Ha ha!" Yang De's humor made everyone smile, and when they turned their gaze to Song Chen, they saw him with a calm and composed smile, which made them admire him while also speculating: perhaps due to family changes, Song Chen seemed quite reserved.
"I'll go!" Zhang Ruoxi glanced at Song Chen, suddenly lowering her head, her face blushing, and said shyly, "Song Chen will definitely be scolded by his mother when he goes home tonight. I'll take a taxi to his house to explain and then decide what to do!"
Zhang Ruoxi's mention of Li Wan made Song Chen's face change, cold sweat pouring down, and he said bitterly, "I really forgot! My mother must be worried sick at home." The overthinking Li Wan was afraid Song Chen had run away to the Song family and not come back, and might even be crying her eyes out!
Yang De, hearing this, was surprised, "You don't have a beeper? Why don't you call home to report your safety?"
Song Chen smiled bitterly, "Forget it, I'll go home now. Brother Yang, thank you for your hospitality tonight! Everyone, see you later!"
With that, without waiting for anyone to speak, Song Chen pulled Zhang Ruoxi and hurriedly left the private room.
"This Song Chen! He's too amazing, it's hard to imagine his future achievements!" Shi Tao said thoughtfully.
"Right! Such a man, and he's been chosen by Zhang Ruoxi. Zhang Ruoxi's eyes are also very sharp!" Zhai Yue huffed, not convinced.
"Is that so? Just a lucky cat catching a dead mouse!" Zhao Lin, who knew Zhang Ruoxi well, shook her head disapprovingly.
"Let's not talk about that. What we need to discuss now is how much each of us can contribute! Also..." Yang De pondered for a moment, looked around, and asked, "Since Song Chen can't contribute in the short term, how much equity do you think I should give him?"
Ye Lin frowned slightly, looked at Yang De, and hesitated, but then decided to let it go.
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