Chapter 82

Third update! Votes needed! ...

When his father was mentioned, a shadow flashed across Song Chen's eyes. He had returned home earlier because his mother had called, asking him to come back. After returning home, Song Chen learned that Zhang Ruoxi had been resting at home last night, and... his father had come.

His father wanted to see him.

Suppressing the complex emotions in his heart, Song Chen forced a smile and said, "We're not short of funds for now, and I haven't thought about finding investors! Besides, Uncle Chen might have heard from Dao Hui that my company is very capital-intensive and won't be profitable for a long time! So it's best to find venture capital for an IPO, which might make things easier for the young nephew!"

"Oh?" Thinking of those who became rich overnight abroad, Chen Jian's eyes lit up, and he said with interest, "From what you've said, your company really has a bright future! Haha!"

"My plan is one thing, but whether it will succeed is another!" Song Chen smiled slightly, looking very humble.

Chen Jian pondered for a moment and slowly said, "If we can't find a venture capital fund, I can still provide a few million in interest-free loans! However..."

Song Chen gave Chen Dao Hui, who looked awkward, a half-smile and said to Chen Jian, "If there's anything I can help you with, Uncle Chen, don't hesitate to ask! If I can help, I won't refuse!"

Chen Jian's face turned red when his thoughts were seen through by Song Chen, and he smiled awkwardly, saying, "Dao Hui said you are smart and sensible, and I see he didn't exaggerate at all!"

Chen Dao Hui rolled his eyes in annoyance and directly took over his father's words, saying frankly, "It's like this, last time in the bar, when I mentioned that the health supplement market is hard to do, you seemed to have a different opinion! I have a big mouth and told my dad, and he has been paying attention ever since. Today, I couldn't hold out any longer, so I had to drag you over!"

Chen Dao Hui shrugged helplessly, "You know, I was counting money happily in the internet cafe office with Yang De and the others! I wouldn't get involved in this mess for nothing!"

Chen Jian glared at his son in anger and embarrassment, and dryly smiled at Song Chen, "From the idea of investing in the internet cafe, you have a very flexible mind, able to think of things others can't! So I came specially to ask for your advice! Of course... I won't let you do it for free! Besides giving you a generous red envelope, I can provide asset guarantees for your company, making it easier to get loans from banks in the future; and I can give you an interest-free loan! What do you think?"

Leaning back on the sofa, Song Chen said, "Uncle Chen's offer is really generous, anyone would be moved by such conditions!"

Chen Jian and Chen Dao Hui's eyes lit up, and Chen Jian asked, "Does that mean you agree to help?"

Song Chen smiled, "Actually, I don't need you to mention these conditions. I consider Chen Ge a friend, and you are an elder, so coming up with some ideas is no big deal!"

Chen Jian was overjoyed and said, "You really have a way to help my health supplement company get through this crisis?"

"There is a way!" Song Chen pondered for a moment and slowly said, "Uncle Chen, I can't say I'm completely familiar with the health supplement industry! I can only offer a suggestion from a marketing perspective, and whether you believe it or act on it is up to you!"

"Okay! Okay! Go ahead!"

Chen Jian started his health supplement business in 1993 with friends and relatives, when the health supplement market was booming. Under the relentless bombardment of expensive ads on CCTV, a few cents' worth of medicine in opaque bottles could be sold for tens or hundreds of dollars, and as for the effects... as long as it didn't kill anyone, it was considered effective! Every ambitious person had their eyes on the huge profits in the health supplement industry.

In July 1993, Chen Jian heard that a medical student at Dongou University had a formula for strengthening the kidneys. He not only bought the formula but also hired the student to work at the new company, specifically to develop new formulas. The full name of the new company was Chen's Biopharmaceuticals Co., Ltd.

At first, Chen Jian's health supplement business was thriving, and life was comfortable. But misfortune struck, and last year, there was a case of "eight bottles of Sanzhu killing an old man," which, along with the media's intentional or unintentional hype, led to a trust crisis in the entire health supplement industry.

This made Chen Jian's health supplement factory, which was once bustling with activity, suddenly become deserted. His factory was just a microcosm of the industry, with production lines halting, workers being laid off, and products piling up... the entire industry entered a winter.

"Uncle Chen, you must be familiar with Shi Yuzhu, right?" Song Chen changed his posture, trying to make himself as comfortable and relaxed as possible to continue.

"Shi Yuzhu?" Chen Jian fell silent for a moment and said softly, "The CEO of Giant Group! He's a genius, but he went bankrupt due to the 200 million yuan debt from the Giant Building! No one knows where he is now!"

As a salesperson, Shi Yuzhu was the only elite figure that Song Chen knew well. In the history of Chinese marketing, Shi Yuzhu is an unavoidable legendary figure. If one were to choose a representative figure for China's thirty-year business history, Shi Yuzhu would be the most typical. His life story embodies all the dramatic elements of a commercial legend: a young man from a remote town, a graduate of a prestigious university, who came to a big city with nothing and became a national idol in just a few years. Then he quickly fell into a desperate situation and, incredibly, rose again. Even more astonishing is his unparalleled success in more than one industry.

He is a believer in Darwinism, adhering to the creed of "success above all, survival first." His experiences prove that "success is a great deodorant, it can remove all the odors of your past."

It has a flavor of "the thief who steals a hook is punished, but the thief who steals a country is ennobled."

"Why mention Shi Yuzhu?" Chen Jian asked.

"Because from the success and failure of Giant Group, I see potential for deeper exploration in the current health supplement industry!" Song Chen smiled slightly and said calmly, "The incident last year where Sanzhu killed a man only indicates that the industry is facing a crisis due to consumer 'distrust'! The market itself has not collapsed! A crisis is both a danger and an opportunity!"

"How can we take advantage of this opportunity?" Looking at Chen Jian, Song Chen said solemnly, "In my view, health supplement marketing is a crucial link!"

Chen Jian pondered, "How should we do it? My company spends two to three million yuan on advertising every year, not as much as big brands like Sanzhu, Brain Gold, and Jubi Fei, but we still have a considerable reputation nationwide."

"I've always believed that the market is more important than technology!" Song Chen smiled and paused, then continued, "Who buys health supplements? For example, Uncle Chen's kidney-strengthening supplements, besides the consumers who need them, a large part of the buyers are gifting them! For example, if a husband needs it, his wife will give it; if it's a birthday, friends will give it; if it's the New Year, friends and relatives will exchange gifts! This is a niche but significant market!"

Hearing "gifts," Chen Jian's eyes lit up, but he couldn't immediately grasp the deeper meaning.

Song Chen paused slightly and then said calmly, "We can separate or weaken the 'consumption function' of health supplements and define them as 'gifts.' Coupled with strong and profound advertising and subtle soft articles, this might help break the two to three-year hot cycle of individual health supplements! They could become one of the valuable gifts given during festivals! — to some extent, similar to the marketing strategy of Chenxing Internet Cafe! Targeting the mid-to-high-end market!"

"Great idea!"

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