Chapter 2

Under the lead of Park Ji-ju, Kim Yoo-fan finally entered the headquarters building of DSP.

At the same time, considering that Kim Yoo-fan had arrived in Seoul a full week early and was alone in the city with no one to take care of him, Park Ji-ju warmly insisted that Kim Yoo-fan stay at her house for the week.

It must be said that in terms of appearance, Kim Yoo-fan was quite impressive. Although he couldn't compare to the likes of Kim Jae-joong and Kim Heechul, he was undoubtedly very handsome. Otherwise, the previous owner of Kim Yoo-fan's body wouldn't have been bullied by seniors at school, not just because he was too handsome, which made the seniors jealous, but also because of the girls' admiration and adoration, which further fueled the seniors' jealousy. This led to the previous owner being disciplined almost every day, eventually driving him to suicide, which allowed Kim Ji-myeong to take over the body and become the current Kim Yoo-fan.

Moreover, due to his rebirth and an IQ exceeding 200, Kim Yoo-fan was endowed with a unique genius, aloofness, and arrogance, which gave him a mysterious and captivating aura, making it impossible to ignore his presence.

Therefore, in the eyes of the 30-year-old Park Ji-ju, the 12-year-old Kim Yoo-fan was an extremely adorable and unique little boy.

Without hesitation, she decided to take care of Kim Yoo-fan for the week, waiting until the final assessment, giving him no chance to object.

Although somewhat reluctant, Kim Yoo-fan quickly realized that Park Ji-ju's arrangement was undoubtedly the best. Staying at Park Ji-ju's house, whether in terms of freedom, personal space, or environment, was much better than staying in the DSP trainee dormitory. Who knew if DSP had even prepared a dormitory for him, given that no one expected him to arrive in Seoul a week early.

With this in mind, Kim Yoo-fan followed Park Ji-ju's wishes and quietly waited at her house for the final assessment a week later. Of course, during this week, Kim Yoo-fan felt somewhat depressed.

At least Park Ji-ju's habit of treating him like a doll, even sometimes like her own child, and her tendency to pinch him affectionately, made Kim Yoo-fan feel quite helpless.

Fortunately, the week passed quickly. During this time, Kim Yoo-fan, with his exceptional intelligence, adopted some seemingly scientific but actually extraordinary and even bizarre training methods, allowing him to fully absorb the singing skills of the previous owner of his body. Currently, Kim Yoo-fan's singing skills were definitely stronger than those of the previous owner, especially in terms of technique.

Not only that, but in the short week, Kim Yoo-fan did not waste a single moment, voraciously absorbing all knowledge related to music.

Especially in the area of music composition, Kim Yoo-fan was insatiable, absorbing knowledge like a sponge.

Therefore, in just half an hour, Kim Yoo-fan, considering his current situation and family background, as well as the national conditions of Korea and international trends, made a decision about his future path.

Undoubtedly, entering the entertainment industry was the best choice for Kim Yoo-fan at the moment. Although he had countless other options, these were all based on certain economic foundations and connections, among other factors.

So, after half an hour, Kim Yoo-fan decisively determined his plan. Considering the situation in the Korean music industry, he decided to develop in the Korean music scene for at least the next five years, using this time to build connections and accumulate funds, while waiting for a series of changes and opportunities.

Why five years? Because at this time, Korean entertainment agencies generally signed five-year contracts with their artists. At least until the members of the group Shinhwa successfully transferred, the contract years would gradually increase, and even some promising trainees would sign contracts for over ten years upon debut.

The 36-12 Bongdam-dong, JN District, Seoul, was an ordinary building, but the headquarters of DSP Entertainment was located here. Every day, countless media and fans gathered at 36-12 Bongdam-dong, JN District, Seoul, quietly waiting, whispering to each other or resting with their eyes closed, all to catch a glimpse of the artists from DSP, even if it was just for half a minute, or even a few seconds.

In the president's office of the DSP Entertainment headquarters, Lee Ho-yeon silently observed the more than a hundred fans gathered below the building, a smile involuntarily appearing on his lips.

This had almost become a habit for Lee Ho-yean. Every day, standing by the window, watching the fans gathered around the company, and hearing the loud cheers and screams as the artists appeared, all of this proved the high popularity of the company's artists. The higher the popularity of the artists, the stronger the company, which made Lee Ho-yean very satisfied.

As the president of DSP Entertainment, seeing the company flourish and become one of the top entertainment agencies in Korea was a source of pride for Lee Ho-yean.

What made Lee Ho-yean even prouder was that despite the strong support of the S.M. Group, S.M. Entertainment had become the dominant force in the Korean music industry, suppressing both YG and JYP. However, he and his DSP were not afraid of S.M. Entertainment's strength and even dared to challenge them head-on in the Korean music industry.

Now, in the Korean music industry, the rivalry between S.M. Entertainment and DSP Entertainment was a widely recognized fact.

This rivalry meant that the two companies were constantly engaged in fierce and brutal competition, both openly and secretly. As the president of DSP Entertainment, Lee Ho-yean was particularly proud and honored that his company was not at a disadvantage in this competition.

"Hmph~~~ Lee Soo-man, just a tough guy, nothing more. If it weren't for the support of the S.M. Group, what right does Lee Soo-man have to compete with me!"

Although Lee Ho-yean acknowledged that Lee Soo-man was skilled in planning and management, he still looked down on him. He was very dissatisfied with the current situation where S.M. Entertainment and DSP Entertainment were evenly matched, even feeling that it was unfair to himself and DSP Entertainment.

The current competition between S.M. Entertainment and DSP Entertainment mainly revolved around the male and female groups under their respective companies.

S.M. Entertainment had HOT and SES, while DSP Entertainment had Sechs Kies and Fin.K.L.

In the current rivalry, Sechs Kies and HOT were evenly matched in the domestic market, but in the overseas market, HOT was clearly stronger, almost to the point of having no presence. On the other hand, Fin.K.L was definitely stronger than SES in the domestic market, though not by much, but in various aspects, Fin.K.L had a slight edge over SES.

Therefore, the two companies could be said to be evenly matched.

However, Lee Ho-yean knew that Lee Soo-man was actively pushing SES into the Japanese music market and had even established a relationship with Avex Records.

This news made Lee Ho-yean frown. As someone in the entertainment industry, he was well aware of Avex Records' strength and influence in the Japanese music market.

Lee Ho-yean knew that if Lee Soo-man successfully brought SES into the Japanese market and achieved some success, S.M. Entertainment would be much stronger than DSP Entertainment.

Thinking about this, Lee Ho-yean clenched his fists. The reason Lee Soo-man dared to push his groups into the overseas market was because of the top-level support from the S.M. Group and the strong local partners in the overseas market.

DSP Entertainment, on the other hand, lacked such support, which made it difficult for Lee Ho-yean to find a way into the overseas market.

Or rather, Lee Ho-yean was still looking for and building connections, but this would take time.

This time would be at least one to two years, and by then, S.M. Entertainment's HOT and SES would have already established themselves, putting DSP Entertainment at a significant disadvantage.

The reason Lee Soo-man could take such risks and do so well was because of the support from the giant S.M. Group.

Thinking about this, Lee Ho-yean resolved to find a backer or even recruit a group of powerful and influential people to join DSP Entertainment. He was determined not to be at a disadvantage again and not to suffer such a loss.

Lee Ho-yean was also a tough character. Once he made a decision, he had the patience and determination to see it through.

This setback without a backer made him resolve to work hard. Finally, after nine years of continuous efforts and mergers, DSPEntertainment was renamed DSPMedia, becoming extremely powerful, especially in the overseas market, particularly in Japan, where it was no weaker than S.M. Entertainment.