Chapter 10

The person in charge of Zhonghua Toothpaste was actually nervous inside.

According to their usual tradition, they should have promoted things like "herbal essence" and "traditional Chinese medicine formula." This was their first attempt at an emotional advertisement, and the cost was more than twice as much as other advertising companies, a full 500,000 yuan, which was indeed a risk.

But they couldn't help but envy the huge success of the Rejoice advertisement. They could always do the herbal and plant themes next time, but if they missed this creative advertisement, it would be hard to find another one like it. After a moment of hesitation, they agreed.

"You won't regret it."

Chen Tiandu said confidently.

The theme he submitted was "Consistent dedication, the most touching."

It was a touching and humorous story.

Compared to the previous struggles of pulling investments with no limits, this time it was the easiest. He just told the story to a few bosses and successfully beat several advertising companies to win the contract.

The main character of the advertisement was still played by Huang Bo.

This time, his appearance was that of a "cool guy" from the future, wearing a blue and white striped baggy outfit, clearly a homeless person.

The camera started from the tall landmark pillar in the square, where a little girl stood under the pillar, looking up and crying. A barefoot homeless young man walked into the frame, looked at the little girl, and then followed her gaze to see a balloon floating and getting stuck at the top of the metal pillar.

The camera then switched to the young man climbing the tall metal pillar with a "huff and puff" sound, grabbing the balloon and biting the string in his mouth as he slid down. Just as he was about to give the balloon to the girl with a smile, a middle-aged woman ran over, picked up the little girl, and scolded her while walking away, fearing that her child would be kidnapped.

The homeless young man, holding the balloon, returned to his dilapidated home with a drooping head. As soon as he let go, the balloon flew to the roof. On that roof, there were suddenly all kinds of balloons.

The room was so simple that the only bed was made of pieces of white plastic tied together. The young man lay alone on the bed. The camera pulled back, and the blue and white striped figure gradually turned into a strip of toothpaste on a toothbrush, "Consistent dedication, Zhonghua Toothpaste, a little more care!"

Each one was an unreciprocated effort. He just instinctively did it without considering the consequences. So, if the effort is not seen or even misunderstood, would we still do it consistently?

This advertisement had a bit of humor and a bit of sadness. If the audience watched it all the way through, they would feel a bit moved. In the face of emotion, everyone is equal. Not only in equal dedication but also in equal enjoyment.

This toothpaste advertisement was short, less than a minute. Like the touching style of Rejoice advertisements, although not as exciting as Rejoice, it was a brilliant idea, another form of touching. The background music throughout, except for the crying, was only the "la la la" song sung by a little girl, very pleasant to the ear.

The prototype of this advertisement was also the touching Rejoice advertisement from Thailand. After completing the full clip and submitting it for review, the factory only needed one look to pay the money.

An advertisement that could also convey charity and educational significance was impressive. Especially the line "Consistent dedication, Zhonghua Toothpaste, a little more care" was worth the investment.

"Great!"

"Awesome!"

After the advertisement was broadcast, it received high praise. As always, it was touching and stood out among the many advertisements. If once was luck, twice was enough to prove the point. Many large companies couldn't help but wonder, do you really need to find a film company to make a good advertisement these days?

Kong Yiji's two consecutive successful advertisements made him more and more influential in the industry. He took the only two advertisement samples and the mobile phone advertisement idea directly to Motorola. It's unknown whether Motorola had plans to shoot an advertisement before, but he actually succeeded.

This guy came back with a high nose, waving the contract in front of Chen Tiandu, "800,000, see that, 800,000. I negotiated it!"

Chen Tiandu bared his teeth and carefully examined the contract, "Not bad, let's split it 50-50 this time."

Kong Yiji was immediately grateful, "Finally, Chen the Skinflint is willing to pay a bit more. When do we start?"

"Let me find a female actor first." He took out his phone and fiddled with it.

"Do we need to find one? What about the last one? She even invited you to dinner."

"You mean Zhang Ziyi?" Chen Tiandu shook his head, "She's a bit young. This time we need a more elegant beauty."

Huang Bo sneaked up, "Then the male lead is still me, right?"

Kong Yiji immediately spat, "This time it's a handsome and beautiful advertisement. You should look in the mirror. With Old Chen's appearance, you're not even considered. I'm better than you."

After scolding Huang Bo, he ran over to Chen Tiandu, "Right? Old Chen?"

"..." Chen Tiandu looked at him with pity, spread his hands, and said he couldn't help.

Kong Yiji was stunned, "No way, this advertisement still lets him play, what's good about this bastard?"

"Yes, Yes, Yes!"

Huang Bo punched three times, "Director, Brother Chen, Brother Tiandu, I love you!"

Kong Yiji cried, "Heaven doesn't open its eyes!"

Chen Tiandu ignored the howling inside and went to the rooftop garden to make a call, "Hello, Teacher Chang, it's me, Little Orange, yes."

"Little Orange, why are you calling Teacher Chang? I'm not in the same office as your directing department teachers." Chang Li was puzzled.

Chen Tiandu said, "Teacher Chang, I'm calling you because I have a new advertisement. I need a fashionable, elegant, beautiful, and tall female actor. Although the advertisement fee is not much, it's still extra income. I want to keep it within the school. Do you have anyone suitable?"

"That's great, thank you for thinking of the school." Chang Li smiled, "The two advertisements you've shot recently are quite good, with a spirit. The teachers in the directing department also think they look good and haven't lost face for our school. As for fashionable, elegant, beautiful, and tall... the girls in our class seem to fit. Are you sure you only need one? What about Zhang Ziyi?"

"No, I don't want a young one. I need a more mature one."

"Wow, high standards."

"Hehe, sorry to trouble you. It's about applying what we've learned. I'm helping the younger sisters turn book knowledge into practice." Chen Tiandu smiled, "Last time, a female student from your class participated in the Rejoice interview but wasn't selected. I remember she had double eyelids and was quite tall, but I forgot her name. If it's convenient for you, could you ask? I think she's quite suitable."

"Is it Yuan Quan? Good eye, I'll ask later."

"Thank you, thank you." Chen Tiandu hung up the phone honestly.

Turning around, he saw two big heads eavesdropping behind him and was startled, "What are you doing, what are you doing, do you want to die?"

"Tsk, Old Chen, you're fickle. Zhang Ziyi just treated you to dinner, and you kicked her off. Not loyal." Kong Yiji commented.

Huang Bo also chimed in, "You can't say that. Director Chen has someone in mind, you can't force it. Love is about fate. Maybe he likes someone more mature, taller, and more elegant..."

"Shut up, do you want to die!"

Chen Tiandu roared, scaring the two monkeys away.

Before he could get rid of the two rascals, the phone rang again, "Hello, who is it?"

"Chen Tiandu, this is Luo Ruru." Most of the teachers at the Central Academy of Drama taught across departments, not just within their own. Occasionally, some famous people from the school would come back to teach a few classes. The most important person to remember in the directing department was the department head, Luo Ruru.

"Ah! Professor Luo, hello." Chen Tiandu was startled and quickly gestured to the two monkeys to be quiet.

"Um, I'm confirming with you. Have you ever sent a letter to Hollywood DreamWorks? I received a cross-border letter for someone named Christmas-Chen, is that you..."

"Finally, thank heaven and earth! Hollywood, I, Chen Tiandu, am coming—"

Professor Luo: "..."

Two monkeys: "..."

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