Chapter 78

Chapter Seventeen: The Turmoil of Tianma Mountain Development

After the New Year, the residents of Luofu Province, who were accustomed to watching the provincial TV station, felt that there seemed to be something different about the recent broadcasts...

What was different?

Right, it was that series of advertisements.

These ads were unlike ordinary commercial advertisements. To this day, this series of ads had not mentioned any commercial content. Instead, they were all about the famous mountain within the province—Tianma Mountain.

On the first day, the ad showcased the geographical location of Tianma Mountain and its majestic four peaks: the Horse Tail Peak, the Horse Head Peak, the Saddle Peak, and the Feather Peak, all competing in beauty. The ad concluded with: "The Heavenly Emperor left a horse, and the mountain god hid it!"

This was the finishing touch of the entire advertisement.

This unique ad, standing out among the commercial advertisements, immediately captured the attention of the audience, who had not experienced the explosion of modern advertising.

On the second day, the ad featured the sunrise and sunset, the divine light, and the winter scenery of the mountain top, where the ice and snow created a unique and beautiful landscape. Even when inserted among a series of commercial ads, it still stood out.

On the third day, the ad showcased the Tianma Lake at the foot of Tianma Mountain, with its beautiful scenery and unique cave formations.

On the fourth day, the ad featured the remains of the Danjing and the alchemy furnace on Tianma Mountain, as well as its red history!

...

For ten days, Tianma Mountain became a hot topic among the provincial TV station's viewers. They were surprised to learn that such beautiful scenery existed within Luofu Province, and many were filled with admiration and the desire to visit Tianma Mountain during their holidays.

At the end of the series of ads, a phone number was left. This number belonged to Bai Yuan, the deputy county magistrate in charge of tourism. At that time, Hongshui County did not have a tourism bureau, and in the entire Luofu Province, only a few counties had established tourism bureaus.

Therefore, Yang Zixuan suggested leaving Bai Yuan's office phone number.

At the same time, during a regular county government meeting, the tourism business was assigned to Bai Yuan.

At the time, Fang Ling and the other deputy county magistrates had no objections.

After all, the officials did not take the nascent tourism industry seriously and did not consider it a pillar industry.

In Fang Ling and the other deputy county magistrates' view, the so-called Tianma Mountain Tourism Area was just one of Yang Zixuan's grandiose projects, and it was impossible for it to create any significant impact. Tianma Township was far from the county town, and the transportation was inconvenient, making it impossible to rely on Tianma Mountain for development.

Even Bai Yuan himself was somewhat skeptical about Yang Zixuan's decision to assign the tourism business to him. He thought Yang Zixuan was a bit overenthusiastic, but since Yang Zixuan seemed to take Tianma Mountain seriously, Bai Yuan also paid more attention to it.

However, a few days later, the series of Tianma Mountain landscape short films, which were broadcast like public service announcements among a series of commercial ads on the provincial TV station, immediately sparked a wave of enthusiasm.

Bai Yuan's office phone was almost overwhelmed with calls, and he had to assign a few people from other departments to handle the calls.

Most of the calls were inquiries about the construction of the Tianma Mountain Scenic Area and the transportation routes, while a few asked about the bidding and development of the scenic area.

The ten episodes of the landscape series short films attracted the attention of some powerful businessmen in Luofu Province, who sensed a huge business opportunity.

Bai Yuan instructed the people answering the calls to record the phone numbers of those inquiring about the bidding and development.

He planned to personally meet with these potential investors, but before that, he needed to report to the mastermind behind the Tianma Mountain Scenic Area—Yang Zixuan.

Now, Bai Yuan was thoroughly convinced of this young county magistrate's abilities.

He couldn't help but wonder what was in this young county magistrate's head, making him so effective that he could turn a remote mountain into a treasure for wealthy businessmen!

Bai Yuan had also watched the ten episodes of the Tianma Mountain series on the provincial TV station. Even he, who knew the details of Tianma Mountain, couldn't resist the urge to visit it.

...

At this moment, in the county magistrate's office, Song Huaihe was excitedly reporting on the work.

"County Magistrate, this special short film was entirely shot and produced according to your vision. A classmate of mine at the provincial TV station said that this advertising model has set a precedent in the domestic advertising industry!" Song Huaihe's voice was filled with barely contained excitement.

Initially, when Yang Zixuan gave him a shooting plan and asked him to organize a team to shoot in Tianma Mountain, Song Huaihe was somewhat skeptical. However, he still followed Yang Zixuan's instructions and implemented them.

After the shooting, Song Huaihe watched the film and was amazed. He never expected such a majestic mountain to exist in the remote and impoverished Tianma Township. Although he had heard of Tianma Mountain, he never imagined it to be so beautiful.

So, Song Huaihe immediately showed the short film to Yang Zixuan for review. Yang Zixuan then proposed a few revisions and added the now-famous slogan: "The Heavenly Emperor left a horse, and the mountain god hid it!"

Yang Zixuan smiled faintly and said, "This effect was within my expectations, so there's nothing much to say. The key is the bidding process. I believe many powerful businessmen in the province have seen the business opportunities here!"

Attracting investors was Yang Zixuan's ultimate goal!

...

"County Magistrate, the Tianma Mountain promotional short film you produced has had a great effect! I heard Bai Yuan's phone is almost ringing off the hook!" Liu Xiao, sitting opposite Yang Zixuan, smiled.

"Without your help as the former propaganda minister, it would have been quite difficult to get this short film on the provincial TV station, even with the investment. It has overshadowed so many commercial ads, and I'm sure the advertisers are cursing us behind our backs!" Yang Zixuan laughed.

The production of this landscape short film was made possible thanks to Liu Xiao's connections in the provincial propaganda system, which allowed it to be broadcast on the provincial TV station quickly.

"However, County Magistrate, it might still be unrealistic to expect profit-driven businessmen to invest in Tianma Mountain," Liu Xiao frowned. Her relationship with Yang Zixuan was now more like a friendship, so she spoke without much reservation.

Yang Zixuan nodded and smiled, "It does seem unrealistic at the moment, and you're referring to the transportation situation from the county town to Tianma Mountain, right?"

"Exactly! The road from the county town to Tianma Mountain is still a dirt road, and the mountain paths are rugged. This transportation issue cannot be resolved in the next one or two years," Liu Xiao said with concern. "For a tourist attraction, this is a fatal flaw."