Chapter 8

Each advertising idea凝聚着广告人大量心血，想要完整阐述清楚最少也得一二十分钟，三分钟根本不够！

Mars Corporation is a professional international company and cannot be unaware of this principle. The most likely reason for the sudden compression of the presentation time to three minutes is that a decision has already been made, and the rest are just there to fill the numbers.

After the secretary left, two advertising companies immediately left their seats. Three minutes is not enough to fully present an idea, let alone clearly articulate its selling points. Why waste time here?

"Boss, what should we do?" Bae Xiao Xing asked worriedly.

"Even one minute is no problem."

At this point, not only Huan Yu, but also other advertising companies looked at them strangely, as if to say, where did these clowns come from?

The compression of the presentation time to three minutes greatly accelerated the negotiation process. Soon it was Mengren Film's turn. Mai Xiao Yu and Bae Xiao Xing stood up and followed the secretary to the reception room.

"Only one minute!" someone from Huan Yu sneered.

They were slow in registering information, so they were behind Mengren Film.

Bae Xiao Xing retorted, "You can go home. This deal is ours!"

On the way to the reception room, Mai Xiao Yu passed by Gu Hongzhou and overheard someone from Shengshi complaining about the short time, saying they hadn't even had a chance to describe the most exciting part of their idea before it was over.

There were quite a few people in the reception room, all company executives. From the seating arrangement, it was clear that the four foreigners in the center were the main figures. The prolonged review process had exhausted everyone, even the supposedly dedicated foreigners, who all looked tired and listless.

"Mengren Film?" said the man with glasses on the far left. "You can start. You have three minutes."

Mai Xiao Yu surprised everyone with his opening words: "It seems everyone is quite tired. I'll keep it short and not take up too much of your time."

"In a street scene with European architectural style, a fashionable, lively, and cute girl stands in front of a fashion store window, gazing at a white hat inside. Based on the reflection of the hat in the glass, the girl tilts her head slightly and poses to align herself with the hat's reflection."

"Then she moves to a jewelry store window, adjusts her pose to align herself with the reflection of a diamond necklace. The salesperson inside sees her and smiles kindly. The girl takes a Dove chocolate from her bag, bites into it, and as she savors it, a chocolate-colored silk ribbon wraps around her, enveloping her in the delicious flavor."

One minute and thirty seconds.

The dry language, monotonous tone, and pale description made the executives yawn and doze off.

"Finished? You can leave if you're done." The man with glasses waved his hand weakly.

The quality of the advertising companies present today was generally low, and their ideas were unremarkable. Mengren Film was the worst!

Sigh...

Bae Xiao Xing sighed inwardly, pulled Mai Xiao Yu, and turned to leave.

After taking a few steps, Mai Xiao Yu suddenly turned around: "By the way, I forgot the final tagline."

"Dove, Smoothness in Every Moment."

Huh?

Two foreigners woke up.

Smoothness in Every Moment?

Two more foreigners woke up.

The foreigners are awake?

The Chinese executives were also awake.

"Young man, what did you say just now?" the bald foreigner in the center asked in fluent Chinese.

"Dove, Smoothness in Every Moment."

After Dove Chocolate launched in China, it has always built its brand image around "Rich Milk, Smooth Texture." All advertisements centered on these eight words, and the taglines in all the advertising ideas under review were also these eight words.

Not that no one had thought of changing them, but these eight words were deeply rooted and considered a classic. No one wanted to risk losing a sure thing by making a rash change.

"Young man, do you know our Dove brand image?"

"Rich Milk, Smooth Texture, very impressive. However, your company has always been dedicated to developing high-quality Dove milk chocolate, constantly innovating to provide consumers with a wonderful chocolate experience. There's no reason the tagline should remain unchanged, right?"

"I believe that as long as the Dove brand image is maintained and further ingrained, the tagline can be slightly adjusted. For example, 'Smoothness in Every Moment' can fully convey Dove's 'Smooth Texture' and is very suitable for this advertisement."

"Could you please elaborate on your advertising copy in detail?" The one speaking was a big-nosed foreigner.

"Hehe, three minutes might not be enough."

"No, no, no, young man, you misunderstood. The three minutes are for those boring advertising copies. Yours is not in that category."

"It's an honor. I named this advertising copy 'The Window.' I chose a fresh and cute young woman as the main character, which fits Dove's target audience. They have unique personalities, are casual, and yearn for a happy life. They are also brave in expressing themselves, love purity, and enjoy the fun of life..."

"...The advertisement ends with a comfortable and pleasant mood, and the smooth and silky texture of Dove is romantically portrayed through the scene. Of course, the background music will also follow this theme. I aim to evoke a spiritual call, awakening the public's interest in savoring Dove's delicious taste and spiritual enjoyment."

Excellent verbal description skills are one of the basic skills of professional con artists. Vivid and vivid language, modulated tone, varied speaking speed, and rich expressions made the sweet and smooth feeling come alive.

There's a chance!

Bae Xiao Xing's eyes lit up.

The big-nosed foreigner, still intrigued, said, "Do you plan to only move us with words? I mean, pictures, pictures are the most direct way to convey feelings."

Oh no, no time to make a slideshow!

Bae Xiao Xing's mood plummeted again.

Mai Xiao Yu smiled sheepishly, "Sorry, I only found out about your company's call for advertisements last night. But don't worry, my sketches are excellent."

He gestured to Bae Xiao Xing, who handed him a briefcase containing two pencils and a stack of white paper.

Sitting calmly in front of the executives, Mai Xiao Yu, like a human photocopier, began sketching and shading with his pencil, while Bae Xiao Xing diligently sharpened the pencils.

The bald foreigner frowned and exchanged a glance with the big-nosed foreigner, shaking his head in dissatisfaction.

Preparation shows attitude, and attitude decides everything.

This young man's attitude...

Five minutes later, the first sketch was complete, showing a silk ribbon made of chocolate wrapped around the girl's shoulder.

Another five minutes, the second sketch was complete, showing the silk ribbon made of chocolate wrapped around the girl's arm.

The third...

The fourth...

The fifth...

All depicted the interaction between the girl and the silk ribbon made of chocolate.

The girl's expression, the ribbon's smooth and flowing texture, the beautiful scenes drawn with monochrome lines, and the "Rich Milk, Smooth Texture" brand image came to life on the paper!

Great attitude!

The bald foreigner's frown relaxed, "Unbelievable!"

Another foreigner held up a sketch and asked, "According to our understanding, Mengren Film was established only two months ago, with a registered capital of one million yuan and eleven employees. How can we believe that your company has the capability to bring your ideas and these scenes to life?"

"Does no one want to know why I can finish a sketch in five minutes?" Mai Xiao Yu pointed to his head, "Because it's all in here."