Chapter 44

Without mentioning anything else, although Tang Feng has only live-streamed twice, he has already created several hot topics, which is influence.

Yushengnan quickly led Tang Feng to the reception room.

There was already a middle-aged man waiting in the reception room. When he saw Tang Feng and Yushengnan enter, the middle-aged man stood up.

"President Wang, this is the Mr. Tang Feng you were looking for!"

"Mr. Feng, this is Wang Zhongxin, the advertising director of Rolex in China."

"Hello, President Wang!" In fact, when Tang Feng heard the name Rolex, he was quite stunned. He never thought that an international brand like Rolex would come to him, a live-streamer, for advertising. Of course, he did not show it on his face but greeted warmly.

"I'll still call you Mr. Feng. I've watched your videos, they are very unique and funny!" Wang Zhongxin said with a smile, giving a warm and pleasant feeling.

"Since time is limited, I'll get straight to the point! Our Rolex wants to sponsor Mr. Feng's live-stream. The first amount is not much, 100,000 yuan. This is our first attempt, and the requirement is simple: we just need Mr. Feng to say our Rolex advertising slogan during the live-stream." Wang Zhongxin said.

Indeed, as Wang Zhongxin said, this is a brand new attempt. Rolex is a luxury watch brand, and it seems a bit odd to advertise in Tang Feng's live-stream. However, in this world, Rolex is different from the previous one. Although Rolex entered China early and has done a lot of advertising, the results have always been poor, lagging behind other similar products.

This time is a brand new attempt. In fact, the reason Wang Zhongxin knew about Tang Feng was due to a casual remark by his son.

Rolex also shoots advertisements for the online market, but the results have been unsatisfactory, with very few clicks. On the weekend, when he returned home, he saw his son in front of the computer, drinking a beverage and watching a video. Suddenly, his son sprayed the drink onto the computer screen.

Then he swore, and Wang Zhongxin heard a hilarious song from the speakers.

This made Wang Zhongxin very curious, so he walked behind his son and watched the video together. It was the episode where Tang Feng sang a hit song during his live-stream, which made Wang Zhongxin almost laugh until he couldn't stand up.

Afterward, Wang Zhongxin's son joked that the click rate of Rolex's advertisements was not even a fraction of Tang Feng's live-stream videos. Rolex spent a lot of money on celebrity endorsements and advertisement shoots, but the results were poor. Tang Feng, on the other hand, almost achieved tens of millions of clicks with almost zero cost. It would be better to directly invite Tang Feng to advertise, as more people would see it.

Wang Zhongxin really took this idea seriously. His son's words were not without reason. He began to investigate the information about Tang Feng's live-stream videos and was stunned. A live-stream video from a talent show actually achieved tens of millions of clicks and sparked many hot topics.

As the advertising director, Wang Zhongxin keenly noticed that such a popular video had no advertising sponsorship.

This gave him an idea. The next day, at a company meeting, he proposed the feasibility of trying to place advertisements in some popular videos. However, this was met with opposition, saying that the audience of those videos did not match Rolex's target demographic. However, Wang Zhongxin disagreed. Although Rolex targets successful people, or more bluntly, the truly wealthy, the majority of Tang Feng's live-stream audience are young people. He had seen young people send gifts worth tens of thousands or even hundreds of thousands while watching Tang Feng's live-stream. Are they not considered wealthy?

Moreover, he pointed out that the target audience of Tang Feng's live-stream videos is young people, even if they are just rich second generations, they can influence their parents, the true successful ones...

In the end, Wang Zhongxin convinced the others to try placing embedded advertisements in some popular videos, which led to today's meeting.

Since it was just a trial, Wang Zhongxin did not only approach Tang Feng. They had also contacted some studios or companies that produced popular videos, trying to place advertisements in their video programs.

Although the amount was only 100,000 yuan, Tang Feng did not think it was too little. This was just the first one. If the first embedded advertisement was successful, he would have another way to make money without much effort. Why not?

"This is our Rolex advertising slogan. Take a look. If there are no problems, I hope to hear it in your live-stream tonight." Wang Zhongxin took out a piece of paper and handed it to Tang Feng.

"Rolex, practical and investment-worthy, hard to find in the world!" Tang Feng frowned after just one glance.

"Is there a problem?" Wang Zhongxin asked, puzzled by Tang Feng's frown.

"This advertising slogan is classic, but to be frank, if I just say this slogan during my live-stream, I might not take your advertisement," Tang Feng said.

Wang Zhongxin's brows furrowed, thinking Tang Feng was dissatisfied with the amount. Before he could speak, Tang Feng continued, "This slogan is classic. If placed in other print media or advertisements, I think it would work well. However, it won't work in my live-stream."

"Since you've watched my live-stream videos, you should know that the reason my live-stream is attractive is that people can have a good laugh during their free time. I believe you have used this slogan before, and not just once. In that case, many people might see it, but they won't pay much attention. You are the first to show interest in my live-stream and the first to place an advertisement in my live-stream program. I don't think this is what you want to see, right?"

"Oh? Then what suggestions do you have, Mr. Feng?" Wang Zhongxin pondered for a moment and agreed that if it was just this, it might indeed be as Tang Feng said, many people would see it, but it wouldn't have much effect.

"Let me think!" Tang Feng said and began to search his mind.

Soon, Tang Feng's eyes lit up. That's it!

"President Wang, I want to create a skit using Rolex. It goes like this..." After Tang Feng finished, Wang Zhongxin did not immediately respond but stared straight at Tang Feng.

"Mr. Feng, you are really underutilized in talent shows and singing! This one idea alone is worth more than 100,000 yuan! This trip was worth it!" Wang Zhongxin said sincerely.

"Ha ha, of course, if President Wang is willing to add more money, I won't refuse!" Tang Feng joked.

"Ha ha! The price may not be increased, as this is just a trial, and we can't invest too much. However, I can decide to give you a classic gold Rolex watch as a token of appreciation!" Wang Zhongxin also laughed and said.

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