Chapter 58

"Guessing it was because your company is in the beverage industry, and because my family also wants to find Ma Junren, but our family hasn't even set up a company yet, and we only have a total of 400,000 yuan in savings..." At this moment, Jia Hongjian unexpectedly revealed his side's bottom card.

After that, his parents, of course, looked at their son as if he were a madman. They couldn't understand why their son would reveal their bottom card to a "competitor." Was he crazy?

He Boquan was also shocked at this moment. He went over all the previous conversations several times and concluded that this was due to the young man's immaturity and strong desire to show off, which led him to reveal everything like a pig. He never imagined that Jia Hongjian was deliberately showing weakness to the enemy, pretending to be a pig to eat the tiger.

"You're also looking for Ma Junren? Hahaha, it seems that great minds think alike. I also believe that the mysterious formula in Ma Junren's hands, if operated well, can become the next brand to rival Jianlibao, the next Oriental magic water..." At this moment, He Boquan felt that the Jia family of three posed no threat at all. He had brought a copy of a bank draft for ten million yuan and a contract. He truly didn't believe that Ma Junren would choose the Jia family's 400,000 yuan over his ten million yuan! Moreover, the Jia family didn't even have a factory, just a small workshop! Which side was more suitable as a partner, wasn't that obvious?

Suddenly, He Boquan felt a sense of magnanimity as a victor. He began to chat with the Jia family about the beverage and health product market, and even made a boastful offer, "How about this, when we go to Northeast China together, you go see Ma Junren first, and then I'll go. What do you think?"

This was exactly what Jia Hongjian wanted! He wanted He Boquan's arrogance and this first-mover advantage! If He Boquan hadn't said it himself, Jia Hongjian was already prepared to act cute and ask for the first-mover advantage!

In the "True - Complete Oriental Magic Water Plan" in Jia Hongjian's mind, besides using some secrets that could only be gradually exposed in small circles ten years later as a trump card, he also made up for the loopholes in He Boquan's plan—such as accidentally forgetting to write the exclusivity clause, which resulted in Ma Junren advertising for the competitor "Zhonghua Biejing"!

With such a comprehensive plan that covered all the loopholes, Jia Hongjian didn't believe he couldn't make Ma Junren sign the contract with his family! And he was confident that he could create a brand comparable to Jianlibao using Ma's formula!

Why? Because history is the best teacher! In history, a small workshop factory in Nantong, relying on Ma Junren's advertisement, created a best-selling "Zhonghua Biejing" that lasted for several years! It's worth noting that this Nantong workshop was later described by journalists as "using dozens of tons of Zhonghua Biejing without even using one turtle"!

This small workshop, even less formal and more rustic than a counterfeit mobile phone factory, could become a best-selling health product nationwide with just one advertisement from Ma Junren. Could Jia Hongjian, who had been reborn 20 years later, do worse than a small workshop?

"Thank you, Uncle He." Jia Hongjian sweetly thanked him, while also feeling relieved that he had blackened his face on CCTV, so the whole country only knew the black-faced Jia Hongjian, not the current white-faced teenager. This way, he could fully utilize the difference in these two identities to enjoy the fun of being the ultimate boss behind the scenes!

"But Old Jia, your insight is really good!" He Boquan smiled, addressing what he believed to be the proposer of the Jia family's plan, "I had our company do a statistical report, and the results showed that from 1990 to 1993, the number of health product manufacturers in the country increased from less than 100 to nearly 3,000, with over 28,000 varieties. The annual sales of the national health product market have skyrocketed to 30 billion yuan, a 12-fold increase in just three years! I, Old He, have finally understood that after the reform and opening up, it's the era of health products, a great era..."

Jia Gang and Su Ping were stunned at this moment. They had never heard such data before. A 12-fold increase in total sales over three years, what did that mean? An average annual growth of four times, which meant the industry was growing at an annual rate of 300% to 400%! What did that mean? It meant that the health product industry was a money-printing machine! What did 300% to 400% mean? It meant that if a company sold 100 million yuan this year, it could sell 400 million yuan next year, and 1.2 billion yuan the year after! Could this be compared to selling white powder?

They turned to look at their son in shock. Before hearing He Boquan's words, they had never realized that their precious son had pointed them to a super-profitable industry, a gold mine! Even Jia Gang, who was more practical, and Su Ping, who was more housewife-like, thought of the recent 40,000 yuan turning into 400,000 yuan, and then considered the health product market as a money-printing machine. She was now seriously considering implementing her son's plan!

"Uncle He, with such foresight, you will definitely be better than Guangzhou Sun God!" Jia Hongjian continued to act cute and flatter, knowing that it was best to play dumb and confuse the opponent!

"Guangzhou Sun God? Tsk tsk, I hope to catch up with them in three years, that would be enough for me." He Boquan sighed, "Sun God is a giant in the health product industry. If I remember correctly, their sales this year should be around 1 billion yuan, with a profit of nearly 200 million yuan. And next year, they will sponsor the Guangdong team in the upcoming professional football league, which will have a huge promotional effect..."

Listening to He Boquan, Jia Gang and Su Ping's eyes were filled with dollar signs. How did they suddenly feel that as soon as they entered the health product industry, all the funds seemed to be measured in billions?

Jia Hongjian smiled but said nothing. He wouldn't tell He Boquan that the leading brand in the health product market in 1994 was not Sun God but a newcomer called "Shenyang Feilong," which later inspired "Sanzhu" to become a major player, dividing the Chinese health product market into the northern Feilong and southern Sanzhu.

After chatting for a while, it was lunchtime. He Boquan took his small bag and went to the dining car for a quick meal, leaving the Jia family of three in the soft sleeper compartment. "Jia Gang," Su Ping's eyes sparkled with the desire for money, "After we get to Beijing, let's not rest and go straight to Northeast China? First to act, first to win! Hearing what Old He said, I'm so eager... I mean, we don't need billions, just 100 million. With that, what do we have to worry about? We won't have to work anymore, and we can travel to America and Europe whenever we want. How great is that?"

"Yes, Dad..." Seeing his father's silence, Jia Hongjian also playfully urged him, "You never talk about making more money to make me more comfortable. Do you remember when I was born, I looked at you and felt so sad that I cried..."

"How can you talk like that?" Su Ping pinched her son's ear, then turned to her husband, "But what he said is rough, but the truth isn't. If we don't make more money, how will we support our son if he wants to study abroad? Will we tell him that Mom and Dad are not capable and can't give him a perfect start? Will we tell him that Mom and Dad are not capable, so he has to rely on himself for his whole life?"

Su Ping, who truly understood Jia Gang, touched the softest part of his heart with her somewhat exaggerated words. Jia Gang suddenly clenched his teeth and stomped his foot, "Then let's do it! I don't believe I can't make a name for myself in this industry. Damn, I wasn't even afraid of the Gang of Four back then, how can a market be a challenge for me?"

Saying that, Jia Gang didn't waste any time. He immediately pulled out the plan his son had written from the suitcase and started discussing it with him. He was now completely serious, not just playing with his son. He began treating his son as a colleague, discussing every detail of the plan, and how to respond to Ma's reactions, how to persuade him, whether to buy gifts to influence his wife, and whether to take the disciple route to get Wang Junxia and others to speak for them...

When Liu Min and others came to this compartment to shoot some documentary footage, they were surprised to find that the family of three had a completely different aura from when they got on the train! When they first got on, the three were laughing and chatting, looking like they were going on a trip. But now, they were like they were preparing for a big battle, completely serious and 100% focused. Even after the crew shot for 10 minutes at the door, the three didn't notice!

Seeing the family discussing things on an equal footing, Liu Min thought, "Could it be that the Jia family, with their democratic and open discussion style, and by treating their child as an adult, has cultivated a Jia Hongjian who is far more outstanding than his peers?"

At this moment, Sun Yusheng and Shui Junyi were preparing to interview the new hires for the CCTV News Commentary Department. Shui Junyi, holding a resume named Bai Yansong, suddenly said to Sun Yusheng, "Boss Sun, I heard that Jia Hongjian is going to Northeast China and will stay in Beijing for two days. Do you want to meet him?"

"He's coming? Of course, I want to meet him! Without this kid, there would be no news commentary department! We must meet! His famous quotes are now our department's motto, ha ha!" Sun Yusheng laughed heartily.

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Additionally, the health product market data and Guangzhou Sun God data mentioned in this article are all historical facts.

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