Chapter 80

If it were simply a matter of selling these three bottles of New Moon Wine, it would only fetch about thirty thousand gold coins. However, the real value of the New Moon Wine lies in its hype. After all, this is a rare wine from the Elven race, which most nobles can't even buy with money!

Its true value lies in its rarity!

The method Tang En proposed was very simple: maximize the appeal of the New Moon Wine to the nobles. One bottle would be sold at an auction to raise the chamber's profile, another would be used to curry favor with the nobles and enter their circle, and the third would be placed in the shop as a long-term attraction, continuously drawing in customers.

This simple method exploited the nobles' competitive nature to the fullest. What else could Fiona say besides admiration and reverence?

"But what if the nobles, or even the Lord of Bein, insist on buying it?"

Fiona raised another sharp question.

Tang En rolled his eyes at her: "I said we can't sell it casually, not that we can't sell it at all."

"But we only have three bottles..."

"Who said we only have three?"

Tang En flipped his hand and slammed a dozen bottles of New Moon Wine on the table. Fiona's eyes widened instantly, and she was speechless.

"Tell them that our shop will sell one bottle of New Moon Wine every month, primarily through auctions. We will invite all the nobles of Bein to participate, and the highest bidder will win."

Tang En smiled sinisterly: "I believe that providing one bottle of Elven New Moon Wine every month will be enough to make our Tang Dynasty Chamber famous in Bein."

"Absolutely enough!"

Fiona said firmly: "To this day, no chamber has been able to continuously provide Elven New Moon Wine! These bottles will allow us to develop steadily in Bein for at least a year. Even if we can't continue providing the wine after a year, we will have already established a foothold."

At this point, Tang En said: "Besides establishing a foothold, I have an important task for the chamber."

"Please go on."

"We need a large population in Ellington, that is, labor. Of course, it would be even better if we could attract mages, warriors, and other Enlightened Ones."

Tang En painted a grand and magnificent future for Fiona, but to turn this vision into reality, a large amount of human and material resources would be needed.

"While the chamber develops in Bein, we must also promote Ellington to attract the lower classes to gather there. Only with sufficient labor can our development accelerate."

"I understand."

Tang En sighed. The available manpower in Ellington was still too scarce. If there were more, many things could be developed simultaneously. However, he had to slow down and tackle them one by one.

At this moment, he suddenly thought of something and asked: "By the way, have they prepared the flyers yet?"

In this world without television or the internet, besides distributing flyers, Tang En couldn't think of any other way to promote the new shop.

Fiona was stunned: "Flyers? What are those?"

Tang En was despairing: "Are you serious?"

"My Lord, are you joking with me? Honestly, it's not funny at all."

Well, in a world without electronic media, there was apparently no print media either. How simple must the lives of the common people be in this world!

Tang En frowned and said: "Today, have Hilton and Thomas prepare. They will set out tomorrow, and I will prepare some things for them."

After noting down Tang En's orders, Fiona immediately left with the New Moon Wine, confident that Hilton and Thomas would handle the matter beautifully.

Watching Fiona leave, Tang En immediately returned to his room.

To mass-produce flyers, two main issues needed to be addressed: a large amount of cheap and durable paper, and a printing press.

The printing press also involved the issue of ink. For now, let's not talk about color printing; the problem of black-and-white ink was relatively easy to solve. However, obtaining a large amount of high-quality, inexpensive paper was still a big issue.

"Time is tight, so we'll have to make do."

In Plandar, paper was made from the leaves of a certain plant, which was very expensive. Therefore, most people still used parchment, and only the nobles could afford white paper.

However, what Tang En needed to do first was to create a printing press.

The principle of a printing press was not difficult, but the challenge lay in the programmable chip. However, Tang En didn't need such complex functions, so a simple movable type printing press would suffice.

Coincidentally, the Runes language commonly used in Plandar, like Chinese, was a logographic language rather than a phonetic one. Therefore, by organizing the most commonly used characters, the printing function could be quickly realized.

By using magic to achieve automatic paper feeding, cutting, and printing, a rudimentary printing press could be formed.

After several hours of contemplation, a large printer-like printing press was born. It looked ugly, but after testing, Tang En was very satisfied.

Because it worked—considering he was an amateur穿越者 (time traveler) without professional knowledge, he was quite proud of himself.

After confirming that the printing press worked, the first thing Tang En did was to create a simple black-and-white flyer template. Although he didn't know advertising or graphic design, he had seen enough ads in his previous life to come up with some brilliant ideas.

"Enjoy a mint after dinner for fresh breath that lasts—Tang Dynasty Chamber's mint candies!"

"On a hot summer day, try our mint candies! Let the cool sensation reach your heart—Tang Dynasty Chamber's mint candies are the best!"

"Still worried about your children's play dirtying clothes? Still struggling with stubborn oil stains? Try our new soap, with special stain-removing power, and say goodbye to oil stains—Tang Dynasty Chamber, quality guaranteed!"

"The housewife's best helper, a new world of cleanliness! Let soap be your trusted companion—Tang Dynasty Chamber."

While designing these slogans, Tang En's face was filled with a joyful smile. The thought of this pure, unadulterated world being exposed to the brainwashing power of advertising made him feel a twisted sense of satisfaction.

Yes, he was that malicious.

After designing the slogans and trying out a few layouts, Tang En finalized the flyer, adding the product prices and the Tang Dynasty Chamber's logo.

To make the logo as exquisite as possible, he took a small piece of dragon steel and carefully crafted it into the logo's prototype.

When Fiona was called in again, she saw the room filled with paper and the strange device.

"Heavens! My Lord! You are so wasteful!"

Fiona's heart was racing. Even for nobles, such wasteful use of paper was condemnable, as each sheet was worth ten silver coins!

"Wait a moment before condemning me. Look at this."

Tang En smiled and handed the flyer to Fiona. Fiona glanced at it and found the content interesting, but...

Fiona looked puzzled: "What is this for?"

"Flyers, to promote the new shop."

Tang En explained: "When a new shop opens, if there's no promotion and we just wait for customers, it will take too long. We need to take the initiative."

"Take the initiative?"

"These flyers."

Tang En smiled and said: "I printed over three thousand flyers. If the manor had more paper, I would have printed tens of thousands. We'll distribute them on every street in Mountain City Bein. On the day the shop opens—"

"Wait, wait, wait!"

Fiona suddenly stopped Tang En, her eyes wide: "You used up all the paper in the manor!?"

"Yes, but—"

Fiona's eyes widened even more, and she leaned in, her气势 (momentum) intimidating: "You're saying you're going to give away all this paper, which you call flyers, for free!?"

"Yes, that's—"

"My Lord!"

Fiona's face was a picture of despair, her momentum suddenly deflating: "What are you trying to do... Please, stop being so wasteful! One sheet of paper is worth ten silver coins! Three thousand sheets are worth three hundred gold coins! You're going to give them away!?"

Tang En scratched his head, finding it hard to understand Fiona's thinking...

After all, just a few hours ago, he had taken out New Moon Wine worth hundreds of thousands of gold coins, and now she was so upset over just three hundred gold coins...

Was this a common trait of housekeepers?

"Of course, we'll give them away!"

Tang En said confidently: "If we don't give them away, how will they know how excellent our shop is?"

"But the investment of three hundred gold coins means we need to sell at least four hundred mint soaps or four thousand regular soaps to break even!"

"I know, but this is a long-term business."

Tang En placed his hand on Fiona's shoulder, looking into her beautiful eyes, and said calmly: "Fiona, you should understand the value of a brand. Now, we need to establish the brand value of the Tang Dynasty Chamber. Currently, our products have no competitors, but do you believe that once our products become well-known, others will soon discover the secrets and create similar products to compete with us?"

"That's impossible!"

Fiona, feeling a bit shy under Tang En's gaze, was no longer as agitated: "These are things you, My Lord, thought hard to invent. How could they be so easily replicated..."

Tang En sighed: "Innovation is difficult, but imitation is much easier..."

===PS: Received the Three Rivers message. I'll be on Three Rivers this Sunday afternoon. Pre-order your Three Rivers tickets~ Kisses~===

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