Chapter 62 of 100
Chapter 62: Shumu Ridge Liquor
12 min read3,052 words
Liu Wei's actions were swift. In just three days, he came to see Zhu Daodong with the design renderings for the new packaging, bottles, and labels. The liquor would not be sold until the new packaging, bottles, and labels were in place. Therefore, his speed directly determined whether Zhu Daodong could complete his task on time.
In this matter, since Yuan Ping did not want to leave an impression of being a hindrance, Liu Wei almost treated it as the top priority for the distillery. He personally went to the packaging factory and the glass factory to supervise their best designers working overtime, which led to the current speed.
Whether Zhu Daodong could sell those hundreds of cases of premium old white liquor was not Liu Wei's concern. However, if the delay was due to his reasons, he might become a scapegoat for Zhu Daodong. He did not want that, and neither did Yuan Ping.
Seeing the renderings, Zhu Daodong was basically satisfied. It was clear that the designers had put a lot of thought into the new packaging, bottles, and labels. The original round vinegar bottle shape was changed to a square, looking very elegant and dignified. However, Zhu Daodong had different opinions about the color of the packaging.
The renderings showed a dark red color for the packaging, which he thought was not eye-catching enough. He wanted to change it to a bright yellow and add English to the packaging, even though it had no practical effect, the presence of English would make it seem more upscale. He also wanted to add some patterns to the bottle's trim. Of course, the name "Shumu Ridge" needed to be changed, and the calligraphy by Chen Shuli was already in his hands.
"These are the changes I want. When can they be done?" Zhu Daodong told Liu Wei about the changes he wanted.
"I'll go again today and try to finalize the design today. I'll have them produce samples as soon as possible. Once you confirm them, we'll start production immediately, and it won't take more than three days," Liu Wei said after some thought. These things were not complicated, and production was easy. As long as the design was finalized, two days would be enough.
"Thank you, Director Liu. By the way, I want to order a few large bottles, at least 1.5 meters tall, with the same proportions as the regular bottles. How much would that cost? Of course, I'll pay for them myself," Zhu Daodong thought for a moment and remembered something else.
"The cost of the bottles is not high. I'll have the glass factory make them. How many do you want?" Liu Wei asked.
"Let's start with five," Zhu Daodong thought. He definitely needed one for Xiangshan Villa, and he could place one at the entrance of the sales points in the county, using the bottles as billboards, which would definitely have a good effect.
"No problem," Liu Wei noted Zhu Daodong's request in his notebook.
The next day, Liu Wei brought the samples to Zhu Daodong. The samples felt different from the renderings. Seeing the new packaging, bottles, and labels, Zhu Daodong was very satisfied. Since he had full authority, he did not need to consult with his superiors and immediately instructed Liu Wei to notify the packaging factory and the glass factory to start production.
Since there were no further changes, Liu Wei only needed to call the packaging factory and the glass factory to start production immediately, aiming to complete everything within two days. At the same time, he instructed the distillery to start unpacking the premium old white liquor in stock, ready to bottle it as soon as the new packaging, bottles, and labels arrived.
Four days later, on the eighth day after the township party committee's resolution, Zhu Daodong received the first case of Shumu Ridge liquor with the new packaging. The packaging of the liquor box was similar to the bottle's packaging, with a bright yellow base color. The three large black characters "Shumu Ridge" were very eye-catching. Below was the manufacturer: Shumu Ridge Distillery.
On the side was an introduction to Shumu Ridge liquor, and on the back was the English version, making it look very upscale and modern. Opening the box, there were twelve bottles of liquor side by side. Taking one out, the packaging was almost a miniature version of the box. Removing the square bottle, it was a pleasant surprise. The label on the bottle was similar to the front of the packaging, with an additional line of English below.
Twisting off the cap, Zhu Daodong took a sip. It was good liquor. People are dressed by their clothes, and liquor is dressed by its bottle. With the new bottle, it seemed even the liquor inside tasted better.
"Director Liu, you've really worked hard. To design, produce, and replace all the packaging, bottles, and labels in just eight days, I am very grateful, regardless of how the sales of this batch of liquor turn out," Zhu Daodong said sincerely.
"That's my duty. Compared to me, you have a lot of pressure, and the time left is not much. Director Zhu, you need to work harder," Liu Wei was greatly impressed and deeply moved by the new packaging of the original premium old white liquor. He now understood why the premium old white liquor could not be sold.
"Director Liu, if I can sell this batch of liquor and make 10,000 yuan in the next twenty days, do you have any plans to restart the production of premium old white liquor?" Zhu Daodong smiled. Although some of Liu Wei's actions annoyed him, Liu Wei was capable, and he was willing to help him.
"That would need to be decided by the factory, but I think as long as the market accepts it, the factory will restart production," Liu Wei had no confidence in Zhu Daodong before seeing the re-packaged premium old white liquor. But now, seeing the original premium old white liquor renamed as Shumu Ridge liquor, he suddenly felt that Zhu Daodong had a chance to win, and the Shumu Ridge Distillery would welcome a new development opportunity.
"By the way, Director Liu, have the advertising bottles been made?" Zhu Daodong asked.
"Yes, five in total. They are now in the factory, costing 20 yuan each. When do you need them, and I'll have them delivered to you," Liu Wei said.
"Not in a hurry, we can transport them with the liquor," Zhu Daodong nodded and said.
After Liu Wei left, Zhu Daodong took out two bottles of Shumu Ridge liquor and went straight to the secretary's office.
"Secretary, the Shumu Ridge liquor is ready. This is to thank you for your calligraphy. I don't have money now, so I'll use two bottles of liquor as payment," Zhu Daodong walked in and said with a smile.
"Let me see." Chen Shuli put down the materials in his hand, picked up a bottle of liquor, and examined it carefully. "Not bad, just by changing the packaging, the quality of the liquor seems to have improved a lot."
"Of course, especially the three characters 'Shumu Ridge,' which are grand and elegant, adding a lot of value to the liquor," Zhu Daodong joked. His relationship with Chen Shuli had rapidly improved, and in handling this batch of liquor, they were on the same side.
"Is that so? Then my calligraphy is worth two bottles of liquor?" Chen Shuli pretended to be annoyed.
"Even if you kill me now, I can't come up with the money, but I do have a few thousand bottles of liquor," Zhu Daodong laughed.
"Daodong, the standing committee has made a resolution. How confident are you that you can turn these bottles of liquor into 10,000 yuan in the coming days?" Chen Shuli put down the bottle and asked seriously.
"Very confident," Zhu Daodong said calmly. He had no way out now and had to complete this task.
"It's good to have confidence. Don't worry about the resolution. It doesn't say you can't buy the liquor yourself. If you can't come up with the 10,000 yuan, I can help you find a way," Chen Shuli had already thought of a backup plan. Even if Zhu Daodong couldn't sell the liquor within a month, he could first gather 10,000 yuan to cover the management fees, and the liquor could be sold gradually, eventually reaching 10,000 yuan.
"Thank you, Secretary," Zhu Daodong hadn't thought about the loophole in the standing committee's resolution, but he firmly said, "I believe this batch of liquor will definitely be sold."
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