Chapter 63 of 100

Chapter 63: Taking Advantage

13 min read3,316 words

In the afternoon, Zhu Daodong took a half-day off and brought a box of Shulin Ridge wine to the county town. After getting out of the car, he headed straight for Xiangshan Villa. In Xu Jun's office, Zhu Daodong placed the entire box of wine on his desk.

"You're pretty quick, kid!" Xu Jun didn't expect that in just a few days, Zhu Daodong would have already repackaged the Shulin Ridge wine, complete with new bottles and labels.

"Shenzhen has its Shenzhen speed, and we Shulin Ridge also need to have our Shulin Ridge speed," Zhu Daodong said with a smile, then opened the box and took out a bottle of wine.

"Nice, just by looking at the packaging, this wine can score ten points," Xu Jun said, feeling a sudden brightness when he saw the wine's outer packaging.

Opening the packaging and pulling out the square bottle, Xu Jun felt the wine's class had risen even higher when he saw the unique and elegant bottle.

"Except for the 'Shulin Ridge' characters, which are a bit flawed, everything else is perfect. Keep this wine here, I'll let my guests try it tonight," Xu Jun said, very satisfied. The appearance, packaging, and taste of this wine were all a notch above the Xingxing wine. He believed the guests would definitely be satisfied. Of course, the price would also have to exceed that of the Xingxing wine.

A bottle of Xingxing wine sold for 4.5 yuan outside, and at Xiangshan Villa, it was 10 yuan. Originally, Xu Jun had planned to set the price of Shulin Ridge wine slightly lower than Xingxing wine, such as 8 yuan. But after seeing the packaging of this wine, he decided to set the price higher than Xingxing wine, at least the same price as Xingxing wine.

"Brother Xu, I can't give you all the wine. You have to leave me at least five bottles. I still need to visit a few stores," Zhu Daodong shook his head. Since he was in the county town, he might as well visit all potential customers.

"Have you been transferred to the winery? Are you working so hard for that?" Xu Jun laughed.

"Not really, but I have to sell all the Shulin Ridge wine. I've signed a military order to do so," Zhu Daodong said with a bitter smile.

"You're selling it all by yourself?" Xu Jun hadn't paid much attention to Zhu Daodong's words last time and didn't know he was selling all the wine.

"Exactly, there are over 500 boxes, and I have to sell them all within a month," Zhu Daodong said.

"Over 500 boxes? You mean there are only over 500 boxes of this wine in total?" Xu Jun asked in surprise.

"What do you mean only 500 boxes? That's over three tons of white wine," Zhu Daodong said with a bitter smile, shaking his head. "Brother Xu, how much do you need here? I'll bring it to you tomorrow."

"I'll take it all. You don't need to bother going to other places. Just bring it all here," Xu Jun said firmly. He had already敏锐地发现了这里的商机，Shulin Ridge wine's packaging and quality were both excellent, and most importantly, its uniqueness. The reason his Xiangshan Villa was so popular was also due to its uniqueness. Most of the customers here were from government agencies and business dinners. If he had a wine that was not available anywhere else, and the quality and packaging were also unique, how many customers would be attracted to come here just for that?

"Bring it all here? Brother Xu, are you sure? Even if Xiangshan Villa is doing well, it can't use that much wine in a month," Zhu Daodong was greatly surprised.

"Of course, my place can't use that much wine in a month, but you only have over 500 boxes. If I don't take it all at once, what will I do when there's no more wine? Has your village's winery started producing this wine yet?" Xu Jun asked with a smile.

"No, even if production resumes, it will take at least six months to hit the market," Zhu Daodong had asked Liu Wei. The Shulin Ridge winery was short of talent, and although they had the formula for Shulin Ridge wine, it would take at least six months to resume production.

"That's settled then. Besides its good appearance, this wine has another major feature: it's rare. You can't find it anywhere else, not even at your Shulin Ridge winery. Drinking such wine is a matter of face. It's settled. Bring all the wine here tomorrow, not a single bottle left," Xu Jun said firmly. Drinking and eating are all about rarity. Moutai wine is valuable because it's rare. Shulin Ridge wine won't be available on the market for at least six months, and this time gap will make his villa's business thrive for six months.

"Really? So if I want to drink Shulin Ridge wine in the future, I have to come here?" Zhu Daodong said with a bitter face, but he was secretly delighted.

"Keep ten boxes for yourself, but don't keep more, and don't let anyone know," Xu Jun, who seemed to have become the owner of this batch of wine, "generously" made an exception. He was already planning how to promote Shulin Ridge wine and regretted not naming it Xiangshan wine, which would have been even more prestigious.

"Thanks, Brother Xu. I'll have someone bring the wine tomorrow. By the way, I've ordered five 1.5-meter-tall wine bottles to use as unique advertising displays. Do you want one?" Zhu Daodong asked.

"This kid really has some tricks. I don't need five, just one will do," Xu Jun laughed. He already knew how to promote Shulin Ridge wine, starting with the advertising wine bottle. "By the way, I've bought the wine, but I don't know the price. Give me a quote."

"525 boxes of wine, 10,000 yuan in total, how about that?" Zhu Daodong said. Actually, even at 10,000 yuan, he was still making a profit. The cost of a box had risen to 20 yuan, and he kept ten boxes, worth 200 yuan. He spent 100 yuan on the advertising wine bottle, so he still made a net profit of 100 yuan.

"You're slapping my face!" Xu Jun's face changed when he heard the price, and he laughed coldly.

"Too expensive? Xu Jun, this is the cost price from the winery. How about 9,500 yuan?" Zhu Daodong didn't expect Xu Jun to change his expression so quickly, but he thought, buying over three tons of white wine at once, a little less is fine. No matter how you calculate it, he would only lose 400 yuan, which he could afford.

"It's not too expensive, it's too cheap! If others knew I bought this batch of wine at such a low price, they would criticize me. Besides, even Guo...Brother and Director Zhao praised Shulin Ridge wine. How can I buy it from you at this price? I think these 500 boxes of wine are worth at least 50,000 yuan. This price is fair," Xu Jun said with a stern face.

"50,000? That's too high. How about 20,000 yuan?" Zhu Daodong was also startled by this number. A ten-thousand-yuan household was already considered wealthy, and an additional 40,000 yuan in profit made him feel uneasy.

"No, at least 40,000 yuan," Xu Jun didn't budge.

"25,000 yuan," Zhu Daodong said urgently.

Now, the buyer wanted to raise the price, and the seller wanted to lower it. If businesspeople saw this scene, they might have dropped their eyes.

In the end, Xu Jun made the final decision: 30,000 yuan! If Zhu Daodong didn't accept this price, he would rather not take the wine. Zhu Daodong had no choice but to agree. Zhu Daodong felt he had made too much profit, and Xu Jun had the same thought. Even at 30,000 yuan, the cost was only on par with Xingxing wine. Xu Jun already planned to set the price of Shulin Ridge wine at 20 yuan per bottle, which meant he would make 15 yuan per bottle. How much would he make from 6,000 bottles?

Both felt they had taken advantage of the other, and it was a big advantage. When Zhu Daodong left, Xu Jun reminded him again that he only needed 500 boxes of Shulin Ridge wine, and the rest should be kept by Zhu Daodong. If Zhu Daodong didn't agree, the condition was the same: he wouldn't take the 500 boxes of wine.

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