Chapter 35

【Announcement】Follow "Qidian Reading" to get the first-hand information about the 515 red envelope. Students who haven't grabbed a red envelope after the New Year can now show their skills.

The Nine Trees Creative Park is located in Jiuxianqiao, formerly an industrial area with many warehouses.

After being abandoned, many photography institutions transformed the factories and warehouses into sets or studios with various styles, exuding a strong artistic atmosphere. The surrounding area has rivers, forests, and suburban parks, offering pleasant scenery suitable for natural outdoor shooting.

The Minute Maid Orange Juice commercial was filmed here.

In June, the sun sets late. When Xiaoyu Mai arrived at the Nine Trees Creative Park at 6 PM, it was still not dark.

Two nights ago, Liutao went to his house to cook for him. While they were eating, they mentioned the commercial shoot, and Liutao casually mentioned that during the shooting, fans came to the set every day to visit Youpeng Su.

Liutao's words implied something that Xiaoyu Mai understood, but he pretended not to know and remained silent.

Today, he was in a good mood and had nothing to do, so he came to visit Liutao. Yes, and he also wanted to see if there was an opportunity to meet Youpeng Su and set up a new plan.

The commercial was being shot in a studio converted from a warehouse.

The interior was divided into many spaces of different sizes. There were large stages with backdrops, as well as separate small rooms for actors to get makeup and rest, and for staff to work and take breaks, as well as to store costumes and equipment.

When Xiaoyu Mai entered, the crew was on a break. He asked around and found Liutao in an open rest area, where there were many other staff members.

Liutao was focused on reading Stanislavski's "An Actor Prepares," and Xiaoxing Yang was nowhere to be seen.

"What are you reading?"

"Boss Mai? Are you here to see me?" Liutao asked in surprise, her eyes sparkling.

"Yes. I came in a hurry and didn't have time to bring a gift."

"Your presence is the best gift."

Uh...

Avoiding Liutao's delighted gaze, Xiaoyu Mai changed the subject: "Where's Yang? Why can't I see him?"

"Director Yang went to find Director Wu, who is the director of this commercial."

Damn, did he go to show off again?

The Dove commercial reignited Yang Xiaoxing's former directorial aspirations.

Among the Mengren Corps, Liutao had many commercial offers, and Zhang Xiaquan had become a guest of Shengshi. Xiaoyu Mai preferred to stay behind the scenes, and only Yang Xiaoxing was the most frustrated.

His directing style was between film and television, which was very different from commercial directing. He once lowered his standards and took a 3,000 yuan job for a commercial, but was fired by the advertising company on the first day of shooting.

They had to fire him; otherwise, a 20-second commercial would have turned into an 8-minute short film...

If he couldn't satisfy his hands, he could at least satisfy his mouth.

During his temporary role as Liutao's agent, his greatest pleasure was to guide the commercial director's work, using the professional knowledge he learned in school to assert his presence as a director.

Don't you dare to be不服 (unconvinced).

Have you seen the Dove window commercial?

I shot it!

However, today, when he went to find Director Wu Weijie, it wasn't just to show off. At least, not entirely.

During the previous shooting, he thought the crew was not professional enough, and there were flaws in the lighting and photography, failing to capture Liutao's beauty. Therefore, he found Wu Weijie and requested the lighting technician to adjust the brightness and the photographer to change their position and angle for a reshoot.

He gave a long, high-level speech, but Wu Weijie only replied, "Who are you? Get this noisy guy out of here!"

"I shot the new Dove commercial!"

"What lousy commercial, showing off in front of me?"

"Say that again!"

"Afraid of you? A lousy commercial, look at you getting so cocky..."

Thus, the two started arguing, drawing a crowd.

"What's going on, Yang?" Xiaoyu Mai and Liutao came over and stood beside Yang Xiaoxing.

Yang Xiaoxing, full of confidence, exaggerated the situation.

Many industries hope their competitors will die, so Xiaoyu Mai didn't pay much attention to Wu Weijie's contempt for the Dove commercial. He calmly said, "Let's look at the footage from the last shoot."

"Who are you? What's it to you?" Wu Weijie retorted.

"He's our company's boss, and the creative concept for the Dove commercial was designed by him. Come on, say it again, that it's a lousy commercial!"

"..."

The quality of the Dove window commercial was well-known in the advertising industry.

In the world of advertising, creativity is king.

Facing Yang Xiaoxing, another commercial director, Wu Weijie dared to call it a "lousy commercial." Now, facing the creator of the concept, Wu Weijie, who still had some integrity, couldn't bring himself to say it.

He lacked the level, but someone else had it.

"That commercial isn't very good. In my opinion, it barely passes."

A Cantonese accent sounded from the crowd, and a fashionably dressed Hong Kong man walked in. He was in his thirties, lean and dark-skinned, speaking broken Mandarin with an air of superiority.

"My name is Ye Zhirong, Creative Director of Tianyi Planning."

Xiaoyu Mai turned to Yang Xiaoxing and asked, "What's a CD?"

"Creative Director, not a thing," Ye Zhirong said disdainfully.

"Oh, so it's not a thing," Xiaoyu Mai said meaningfully, and Yang Xiaoxing added, "No wonder."

"Immature!" Ye Zhirong's face changed, and he asked Wu Weijie, "What were you arguing about? Do you know this is a film set, not a market?"

Wu Weijie exaggerated the situation, and Ye Zhirong raised his chin, "Just for this small matter? Let's see the footage, and let them open their eyes to what a 4A company is and what a frog at the bottom of a well is."

"Asshole, who are you calling a frog at the bottom of a well!"

Yang Xiaoxing started cursing, angering the crowd.

Most of the people present were Tianyi Planning staff, who were already unhappy with Yang Xiaoxing's bossiness. Now, they all spoke up.

"What's wrong with calling you that?"

"You're just a small company. Do you know what a 4A advertising company is?"

"You just shot a commercial, typical nouveau riche attitude!"

"Nouveau riche? You're flattering them."

"Watch your manners. We are a Hong Kong-funded 4A advertising company. Arguing with this small company is beneath us."

Xiaoyu Mai held back Yang Xiaoxing and asked, puzzled, "Is a 4A advertising company really that impressive?"

"Ha ha ha ha!"

The Tianyi staff burst into mocking laughter.

A 4A advertising company isn't just impressive; it's the most impressive.

Unlike the official first, second, and third-level classifications, 4A advertising companies are a non-governmental association of advertising agencies.

Originating in the United States, the concept has spread worldwide, and each country now has its own 4A organization, representing the highest honor for advertising companies. Countless advertising companies strive to join, showcasing their professionalism and value.

If a first-level advertising company had to choose between keeping its first-level status or joining 4A, they would unhesitatingly choose the 4A logo.

To put it simply, a 4A advertising company is the aristocracy, representing high-end and prestigious status, bringing more honor and benefits.

However, Xiaoyu Mai's next words left the Tianyi staff speechless, and Ye Zhirong's face twitched.

"Such an impressive company must have participated in the Aifeng Company's advertising tender, right?"

Ps. Fellow readers, do you still have free appreciation tickets and Qidian coins? The 515 red envelope countdown is on. I'm here to ask for votes and appreciation tickets, one last push!

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