Chapter 36

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F*ck you!

Ye Zhirong cursed in his heart.

Dove Chocolate is an international brand and the leader in China's chocolate market. Aifeng Company spent a large sum of money to recruit talent, attracting numerous 4A advertising companies to participate. Tianyi Planning was, of course, one of them.

Like many self-proclaimed elite 4A advertising companies, Tianyi also mobilized its elite team, working overtime to plan and create advertising concepts and copy. They were ambitious, hoping to defeat their competitors, win the Dove contract, and establish a good relationship with Aifeng, laying the foundation for long-term cooperation.

However... Aifeng Company played a joke on the entire advertising industry, and the winner was Mengren Film, a small company.

This was a miracle in the advertising industry, blinding the titanium alloy dog eyes of countless advertising elites.

Many people watched with a sense of mockery, but the Dove window display advertisement, from concept to visuals, was very perfect. Tianyi Planning had also organized creative personnel to study and analyze the unique and successful aspects of the advertisement.

Sigh, my face hurts a bit.

Wu Weijie called up the footage just shot, planning to use the refined visuals, creative ideas, and high-quality production of their own advertisement to teach the upstart small company a lesson, making them understand the superiority of 4A advertising companies.

However...

Jiang Xiaoxing was excited: "Look, look, I told you you're not professional!"

The screen froze on a close-up of Liu Tao. Due to the strong lighting, her face appeared dark and gloomy; the coordination between the photographer and the lighting technician was clearly problematic, and the angle chosen made Liu Tao's face not only dark but also stiff.

Even a layman could see that the shot was not good.

Well, my face hurts even more.

Another manifestation of superiority is a thick skin.

To maintain one's sense of superiority, one cannot easily lower one's noble head; a thick skin is necessary.

Ye Zhirong had a very thick skin.

"You talk to me about professionalism? Please get your facts straight, we Tianyi Planning are a 4A company, a large advertising company. What about you? A small company!"

Jiang Xiaoxing was unhappy: "What's wrong with being a small company? We shot the Dove advertisement!"

Mai Xiaoyu didn't want the situation to escalate, as Liu Tao was also involved in the Minute Maid advertisement shooting. He couldn't let Liu Tao be in a difficult position, right?

He stopped Jiang Xiaoxing: "Give them some face. Ye CD, right? It's just a few shots, reshooting will be quick."

"Use you to give me face? Who do you think you are, saying reshoot just like that! We Tianyi Planning are a large, well-known advertising company, having handled countless international brand advertisements. Do we need you to tell us what professionalism is?"

Ye Zhirong unleashed his ultimate move, spreading his sense of superiority to every Tianyi employee. The staff around him straightened their backs, their sense of superiority rising infinitely.

Yes, we are a Hong Kong-funded company!

We are a 4A advertising company!

What right do they have to criticize us?

Thus, under Wu Weijie's lead, Tianyi employees surrounded Mai Xiaoyu and Jiang Xiaoxing, spouting a torrent of words.

"Don't always bring up Dove. Besides this, have you handled any other major company's products?"

"Small company, lucky to get one big contract in a lifetime, go celebrate quietly!"

"Guiding us? Do you have the qualifications?"

"Orangina Company has good taste, choosing us Tianyi Planning, not being deceived by a small company."

"To shoot the Minute Maid advertisement, we mobilized a large number of people. We studied product information, competitor information, industry information, collected competitor advertising data, conducted quantitative and qualitative market research, digested the information, and discussed creative ideas... Talking about professionalism with us, do you even deserve it?"

...

What the hell, who gave these people such a sense of superiority?

No matter who gave it to them, I won't!

"Ah, Orangina will cry." Mai Xiaoyu said calmly.

"What did you say?"

"Don't understand Mandarin? No problem, you'll understand in the summer." Mai Xiaoyu took out his phone, "Mr. Gu, I'll take the Ice Valley Orchard advertisement... Yes, one million... This time it's not about money, I want to teach a group of arrogant fools a lesson!"

A declaration of war!

Face-to-face, hard collision, a small company declaring war on a noble!

Ice Valley Orchard vs. Minute Maid, the showdown this summer!

How ridiculous.

You don't even qualify as a third-tier advertising company, yet you dare to challenge us, a 4A advertising company?

It's as ridiculous as a top 100 challenging a top 1, with a gap of over 90 people in between!

Challenging Minute Maid with Ice Valley Orchard... a domestic brand daring to challenge an international brand?

Tianyi only saw this declaration of war as a joke, not taking it seriously. But they couldn't tolerate what Mai Xiaoyu said on the phone!

Arrogant?

Fools?

A lesson?

Rude mainlanders!

Mai Xiaoyu's words enraged Ye Zhirong's sense of superiority, and he immediately used his ultimate move—replacement!

He pointed at Liu Tao: "You, yes, you, get out!"

Yes, the rumored entertainment industry rule—replacement at any moment!

Main characters in TV dramas can be replaced at will, let alone a new advertising actor. Replacing her is just a matter of a word.

Would Mai Xiaoyu fear such a rule?

"Hey, a trashy ad with a pay of 1,600, as if we need it! Come, let's shoot the Ice Valley Orchard ad, Old Jiang, you direct, Sister Tao, you act, let's teach these arrogant fools a lesson, and see the results in the summer!"

"Sure, I'm waiting!"

The boat of the production team was about to capsize, but Su Youpeng stepped in, not allowing it to happen.

He is now very popular and very busy. His schedule is packed with various commercial performances, large events, promotional activities, and film offers, leaving him no time to spare.

The Minute Maid advertisement shooting is almost complete, with just half a day left to wrap up. He could have a relaxing and pleasant afternoon. Replacing someone now would mean reshooting half of it, and whether it could be completed tomorrow is uncertain. Even if it could be fixed with post-production editing, what if there's a problem?

After understanding the situation, he asked Director Wu Weijie to show the previously shot footage. With his professional eye, he immediately saw that the lighting technician and photographer were not focused when the camera focused on Liu Tao.

Mengren Film's request for reshooting was reasonable!

When he spoke, Tianyi Planning had no choice but to listen. Lin Zhirong had no sense of superiority in front of him, obediently organizing the staff to rebuild the set and prepare for reshooting.

As for Mai Xiaoyu's side, they would definitely give Su Youpeng face.

Liu Tao was looking forward to working with Su Youpeng; Mai Xiaoyu wanted to use Su Youpeng to open the door to the TV industry for Liu Tao, and this was a good opportunity!

"Old Jiang, do you have any paper?"

"Sure. Turn left when you go out, the bathroom is pretty dirty."

"Damn, I need manuscript paper, not toilet paper!"

"Should have said that earlier!"

Half a minute later, Jiang Xiaoxing found paper and a pen, and Mai Xiaoyu sat in a corner, thinking for a moment before starting to write.

Jiang Xiaoxing was curious and came over: "If those two words didn't tremble... Boss, this is a grammatical error."

Ps. Fellow readers, do you still have free appreciation tickets and Qidian coins? The 515 red envelope countdown is on, I'm here to ask for votes and appreciation tickets, one last push!

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